Digital advertising continues to be an important piece of senior living operators’ sales and marketing strategies– but how they are marketing to residents has evolved in 2022. Unlike in the early days of the pandemic, senior living operators now have an effective playbook for reaching older adults that includes more than just emails and Zoom […]
National Health Investors (NYSE: NHI) expects its recent spate of acquisitions, and transitioning of struggling properties, to pay off with sustained revenue growth starting in 2020. The Murfreesboro, Tennessee-based health care real estate trust completed or announced $295 million in acquisitions in 2019, and is working on its transition portfolio of nine properties to improve […]
National Health Investors (NYSE: NHI) is pivoting to focus on acquisitions after a busy quarter that included nine distressed senior living properties transitioning to new operators. “Transition properties can be distracting to our normal investment activity, so our rapid repositioning means we’re back to making accretive investments full time,” NHI CEO Eric Mendelsohn said Tuesday […]
Franklin, Tennessee-based senior living providers Vitality Senior Living and Traditions Senior Living have joined forces to form a new company called Vitality Living. The company’s combined portfolio will span 12 communities across the Southeast by year’s end, with five new developments scheduled to open in Mississippi, Arkansas, Tennessee, Florida and Texas over the next two […]
Vitality Senior Living is undergoing a company-wide refresh, with an exclusive management agreement with YourLife as some of the first evidence of what might be in store for the future. “We think third-party management is a good place to start, and people are looking for good operators,” Chris Guay, president of Vitality, told Senior Housing News. “It’s […]
Senior living professionals have reasons to be excited as they turn the calendar to 2018, even in the midst of ongoing occupancy pressure and potential disruption from recent health care mega-deals. Perhaps most fundamentally, the passage of another year brings the long-anticipated baby boomer age wave that much closer. Yet, most boomers are still a […]
As local rescue efforts continue in southeast Texas in the wake of Hurricane Harvey, senior housing providers along the Gulf Coast may need to take a closer look at their emergency preparedness plans to ensure that they are ready to handle such crises. Planning ahead Many senior housing providers flocked to the Houston area to establish […]
Vitality Senior Living Buys Community in Allen, Texas Nashville’s Vitality Senior Living has purchased an 86-unit independent living, assisted living and dementia care community in Allen, Texas. Vitality rebranded the year-old community as Vitality Court, Texas Star, according to a press release. “Our plan is to build upon an already great community with Vitality-specific physical plant and […]
The 21st Century Senior Living Community is a series brought to you by CDW, a provider of technology solutions and services focused exclusively on serving the healthcare marketplace. The series takes a clear-eyed look at how leading providers and their partners are creating the next generation of senior living communities by raising the bar on […]
CNL Healthcare Properties II Makes Its First Acquisition CNL Healthcare Properties II, Inc., a non-traded real estate investment trust (REIT) focused on seniors housing and health care properties, made its first acquisition by purchasing Summer Vista Assisted Living Community, a newly-constructed senior living community located in Pensacola, Florida. SRI Management, LLC, the company that has […]
