Priya Living Founder and CEO Arun Paul is aiming for what he calls the “holy grail” of senior living — a premium product at an attainable price point. But achieving that depends in large part on how Priya defines “luxury.” “If you think about it as we do, true luxury is experience,” Paul said during […]
Based on comments from panelists during two recent webinars, as well as conversations I’ve had in the last few weeks, I believe that two trends are converging in senior living: wellness and psychographics. Specifically, more senior living owners and operators are gathering and analyzing psychographic data to gain deeper insights into consumers. Savvy organizations will […]
