Senior living providers looking to grow their business this year ought to take a closer look at their sales process. That’s according to new survey data from Enquire Solutions, a Greenwood Village, Colorado-based customer relationship management (CRM) and contact center company focused on senior housing. The latest report includes input from 3,967 senior care locations, […]
Enquire Solutions
Senior housing sales and marketing teams are continually trying to perfect their process—but new evidence suggests that there’s far more work to be done. On average, senior housing communities and skilled nursing facilities miss 19% of their incoming phone calls every day, according to new data published in the 2017 Sales & Marketing Benchmark Report from Enquire […]
Assisted living and memory care providers spending major cash on Internet advertising may want to redirect their marketing to more traditional channels. That’s because Internet inquiries only produce 12% of assisted living and memory care move-ins, according to the 2016 Senior Living Sales & Marketing Benchmarks report from Enquire Solutions. Prospective residents who first contact […]
This week on Senior Housing News, readers learned about BMO Harris Bank’s new group focused on senior care, as well as the project that won the Best of Stand-Alone Memory Care award in the 2015 SHN Design Awards. They also tuned in to see how artwork can benefit senior living communities. Here in the newsroom, […]
Senior living sales deficiencies have been identified in the past by mystery shoppers and studies of industry data. Yet providers still struggle in some areas, leading to lower than desired conversion rates and move-ins. A report released this month by customer relationship management (CRM) provider Enquire Solutions points to several missed opportunities based on its […]
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