Senior Living Providers Fear Hardest Weeks of Covid-19 Lie Ahead

Senior living providers have responded to enormous challenges since the Covid-19 pandemic reached the United States in mid-March, but the hardest weeks might now lie ahead. “I do think that the next 30 days are going to be the most crucial time for our company,” Milo Pinkerton, founder and CEO of Heritage Senior Living, told […]

Senior Housing Sales Inquiries Down 41% in April, But Good Signs for Independent Living

Compared to April 2019, consumer inquiries into senior living communities decreased 41% last month, and move-ins were down 22%. That’s according to data from more than 2,200 communities, compiled and analyzed by Enquire, a company that offers customer relationship management, marketing automation and contact center solutions to the industry. The numbers help quantify the stark […]

Many Senior Living Providers Focused on Improving Sales Process in 2019

Senior living providers looking to grow their business this year ought to take a closer look at their sales process. That’s according to new survey data from Enquire Solutions, a Greenwood Village, Colorado-based customer relationship management (CRM) and contact center company focused on senior housing. The latest report includes input from 3,967 senior care locations, […]

19% of Calls to Senior Housing Communities Go Unanswered

Senior housing sales and marketing teams are continually trying to perfect their process—but new evidence suggests that there’s far more work to be done. On average, senior housing communities and skilled nursing facilities miss 19% of their incoming phone calls every day, according to new data published in the 2017 Sales & Marketing Benchmark Report from Enquire […]

These Strategies Produce the Most Assisted Living Move-Ins

Assisted living and memory care providers spending major cash on Internet advertising may want to redirect their marketing to more traditional channels. That’s because Internet inquiries only produce 12% of assisted living and memory care move-ins, according to the 2016 Senior Living Sales & Marketing Benchmarks report from Enquire Solutions. Prospective residents who first contact […]

Senior Living Sales Suffer Missed Opportunities

Senior living sales deficiencies have been identified in the past by mystery shoppers and studies of industry data. Yet providers still struggle in some areas, leading to lower than desired conversion rates and move-ins. A report released this month by customer relationship management (CRM) provider Enquire Solutions points to several missed opportunities based on its […]