Many Senior Living Providers Focused on Improving Sales Process in 2019

Senior living providers looking to grow their business this year ought to take a closer look at their sales process. That’s according to new survey data from Enquire Solutions, a Greenwood Village, Colorado-based customer relationship management (CRM) and contact center company focused on senior housing. The latest report includes input from 3,967 senior care locations, […]

19% of Calls to Senior Housing Communities Go Unanswered

Senior housing sales and marketing teams are continually trying to perfect their process—but new evidence suggests that there’s far more work to be done. On average, senior housing communities and skilled nursing facilities miss 19% of their incoming phone calls every day, according to new data published in the 2017 Sales & Marketing Benchmark Report from Enquire […]

These Strategies Produce the Most Assisted Living Move-Ins

Assisted living and memory care providers spending major cash on Internet advertising may want to redirect their marketing to more traditional channels. That’s because Internet inquiries only produce 12% of assisted living and memory care move-ins, according to the 2016 Senior Living Sales & Marketing Benchmarks report from Enquire Solutions. Prospective residents who first contact […]

Senior Living Sales Suffer Missed Opportunities

Senior living sales deficiencies have been identified in the past by mystery shoppers and studies of industry data. Yet providers still struggle in some areas, leading to lower than desired conversion rates and move-ins. A report released this month by customer relationship management (CRM) provider Enquire Solutions points to several missed opportunities based on its […]