Americans often turn to online consumer reviews to inform their purchasing decisions for a variety of products, including senior living options, and some providers are taking a proactive approach by using interactive customer feedback for marketing purposes. Websites such as start-up Silver Living and fellow consumer resource Caring.com bill themselves as third-party information sources that […]

When shopping for a major purchase, most people these days turn to the Internet to do research or get crowd-sourced information on the product they’re considering, and that’s becoming increasingly true for senior living boomer consumers. As the baby boomer generation turns 65, many of their parents are at an age where they need long-term […]