A tech startup aims to disrupt the pay-per-lead aggregator space with the launch of a digital platform to help prospects navigate senior living options and provide more qualified leads to operators. Olera, which in 2024 received funding from the National Institutes of Health (NIH), recently launched the “beta program” of the company’s software and smartphone […]
Caring.com
This story is part of your SHN+ subscription Earlier this week, we caught wind that SilverAssist had acquired Caring.com. The move expanded SilverAssist’s digital footprint into referrals, but more than that, I think it’s indicative of how senior living sales and marketing is changing from a volume game to one measured in relationships. By acquiring […]
SilverAssist has announced the acquisition of national senior living referral platform Caring.com, a move that will help expand the company’s growing digital footprint into referrals. SilverAssist’s current senior assistance network includes Oasis Senior Advisors, a national network of advisors that help older adults understand senior living resources in their area, and ElderLife Financial, a company […]
Older adults in South Dakota, Utah and Colorado stand to save the most money by moving out of their homes and into an assisted living community, according to a new report. Researchers with Caring.com analyzed the annual cost of living in an assisted community using 2024 from Carescout. They derived the cost of aging at […]
This story is part of your SHN+ subscription The senior living industry sits at an important crossroads between challenges and opportunity in 2025. What operators do now could mean the difference between success and failure in the coming years. On the one hand, the industry is still shaking off a few lingering woes from its […]
With each passing year, the tastes of senior living prospects become more sophisticated. Third-party referral companies are evolving and growing to meet those needs. Whether through launching a new company or bolstering existing efforts, senior living referral companies including A Place For Mom, Caring.com are ramping up their investments and switching up their strategies as […]
Ventas closes $700M perpetual life vehicle Ventas (NYSE: VTR) closed its new life science and health care real estate fund, a perpetual life vehicle that focuses on investments in North American core and core plus life science, medical office and senior housing real estate. The fund has more than $700 million in assets under management […]
U.S. News & World Report and Caring.com on Tuesday launched a new directory that will provide seniors and their families information on assisted living communities and advice on how to make informed decisions. The new directory will include data on more than 8,700 assisted living facilities across the country, U.S. News Senior Health Data Analyst […]
In the past year, Traci Bild has helped several of her friends get their parents into senior housing. Each instance shared a common theme, Bild — a senior living marketing consultant — told Senior Housing News. Her friends would not have known where to start, otherwise, because senior housing providers are not doing a good […]
Picture an 83-year-old woman in Wisconsin who is increasingly prone to falls, researching assisted living communities. Unable to cut through a pool of options, she calls a referral service offered by her Medicare Advantage plan, where a consultant is able to narrow her choices based on select criteria she provides. This scenario is already coming […]
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