Market Heats Up as Senior Living Referral Companies Seek Reinvention, Better Operator Relations

With each passing year, the tastes of senior living prospects become more sophisticated. Third-party referral companies are evolving and growing to meet those needs. Whether through launching a new company or bolstering existing efforts, senior living referral companies including A Place For Mom, Caring.com are ramping up their investments and switching up their strategies as […]

Transactions & Financings: Aon’s $30B Willis Towers Watson Merger; Ventas Closes $700M Perpetual Life Vehicle

Ventas closes $700M perpetual life vehicle Ventas (NYSE: VTR) closed its new life science and health care real estate fund, a perpetual life vehicle that focuses on investments in North American core and core plus life science, medical office and senior housing real estate. The fund has more than $700 million in assets under management […]

U.S. News and Caring.com Launch Assisted Living Directory

U.S. News & World Report and Caring.com on Tuesday launched a new directory that will provide seniors and their families information on assisted living communities and advice on how to make informed decisions. The new directory will include data on more than 8,700 assisted living facilities across the country, U.S. News Senior Health Data Analyst […]

Senior Housing Must Stop Ignoring the ‘Forgotten Generation’

In the past year, Traci Bild has helped several of her friends get their parents into senior housing. Each instance shared a common theme, Bild — a senior living marketing consultant —  told Senior Housing News. Her friends would not have known where to start, otherwise, because senior housing providers are not doing a good […]

Aetna To Scale Up Medicare Advantage Senior Living Referral Platform

Picture an 83-year-old woman in Wisconsin who is increasingly prone to falls, researching assisted living communities. Unable to cut through a pool of options, she calls a referral service offered by her Medicare Advantage plan, where a consultant is able to narrow her choices based on select criteria she provides. This scenario is already coming […]

Third-Party Referral Sources Generate Poor Leads, Frustrate Senior Living Execs

In senior living, utilizing third-party referral sources often results in less desirable leads—as well as a litany of frustrations. That’s according to a recent report from Chicago-based special investment banking firm Ziegler. For the report, Ziegler surveyed more than 150 senior housing financial professionals and CFOs, 98% of whom worked for nonprofit organizations. It’s much […]

Movers & Shakers: Masterpiece Living, Caring.com, Brandywine Living

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one year. […]

10 Most Expensive States for Seniors

Wyoming is famous for its natural beauty, but its expanses of wilderness are one reason it is the toughest U.S. state for seniors to live in, according to recently released rankings that looked at the costs of care and accessibility of services. The Cowboy State ranked No. 38 in the cost of care category on […]