Senior Housing Must Stop Ignoring the ‘Forgotten Generation’

In the past year, Traci Bild has helped several of her friends get their parents into senior housing. Each instance shared a common theme, Bild — a senior living marketing consultant —  told Senior Housing News. Her friends would not have known where to start, otherwise, because senior housing providers are not doing a good […]

Aetna To Scale Up Medicare Advantage Senior Living Referral Platform

Picture an 83-year-old woman in Wisconsin who is increasingly prone to falls, researching assisted living communities. Unable to cut through a pool of options, she calls a referral service offered by her Medicare Advantage plan, where a consultant is able to narrow her choices based on select criteria she provides. This scenario is already coming […]

Third-Party Referral Sources Generate Poor Leads, Frustrate Senior Living Execs

In senior living, utilizing third-party referral sources often results in less desirable leads—as well as a litany of frustrations. That’s according to a recent report from Chicago-based special investment banking firm Ziegler. For the report, Ziegler surveyed more than 150 senior housing financial professionals and CFOs, 98% of whom worked for nonprofit organizations. It’s much […]

Movers & Shakers: Masterpiece Living, Caring.com, Brandywine Living

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one year. […]

10 Most Expensive States for Seniors

Wyoming is famous for its natural beauty, but its expanses of wilderness are one reason it is the toughest U.S. state for seniors to live in, according to recently released rankings that looked at the costs of care and accessibility of services. The Cowboy State ranked No. 38 in the cost of care category on […]

Bankrate to Divest Caring.com After FTC Complaint

Bankrate, which owns Caring.com, has agreed to part ways with the senior living referral service in order to be acquired by Red Ventures, the Federal Trade Commission (FTC) announced Friday. The decision came after an FTC complaint that said the $1.4 billion acquisition, agreed to in July, would harm competition in the market for third-party paid referral services […]

Sunshine Retirement Offers Discount for Victims of Wildfires

Wildfires sweeping across Northern California have led to mass evacuations, with seniors among more than 20,000 people who fled their homes—thousands of which have been destroyed. It’s likely that some of these displaced older adults will now decide to live in a senior housing community, either on a temporary or permanent basis. Sunshine Retirement Living […]