This story is part of your SHN+ subscription Senior living operators are evolving their leadership development programs and training to prepare the next generation of senior living executive directors. The vital role of the executive director is becoming even more vital in 2026 and today’s community leaders must bring soft skills in hospitality, oversee care […]
Atria Senior Living
This story is part of your SHN+ subscription Executive directors are vitally important for senior living operators. The industry asks a lot of them, but I think there’s more support that operators can offer. From overseeing care coordination and delivering on lifestyle engagement that is increasingly focused on hospitality to keeping the number of incoming […]
This story is part of your SHN+ subscription Senior living operators have entered a new era of little growth and narrowing capacity. Some companies are rethinking their operational strategies as a result. High demand for senior living but difficulties getting new development projects in the ground has led to tighter conditions in certain markets. Where […]
Simply reaching prospects is half the battle for senior living sales teams. Sometimes, the hardest part is getting them to actually walk through the front door. High demand is leading to higher occupancy rates and longer waitlists alike. Senior living providers are taking steps to engage prospects by making event programming more targeted, social and […]
Chris Spezial, Director of Culinary Services at Atria Senior Living, has been named a member of the DISHED Senior Living Dining Innovation Awards Class of 2026 by Senior Housing News. As an Elevating the Experience Award winner, Senior Housing News recognizes Spezial for his ability to transform mealtimes into social experiences that deepen resident connections. […]
Atria Senior Living has put considerable resources into improvement, exemplified by the operator’s turnaround of its portfolio of communities formerly operated by Holiday Retirement. In 2021, Atria acquired the senior living management company Holiday Retirement. In 2024, real estate investment trust (REIT) Welltower (NYSE: WELL) transitioned 89 former Holiday by Atria communities to a half-dozen […]
Senior living marketing teams are revamping their strategies for family caregivers with new messages centered around caring for a loved one at home. Louisville, Kentucky-based Atria Senior Living has always included family caregivers in marketing with strategies built around the profile of the adult daughter. Now, the company is broadening its message for a wider […]
This story is part of your SHN+ subscription It’s been said that selling senior living is like selling a Mercedes-Benz. If that’s the case, then I think there’s something the industry can learn from Carvana, the “car vending machine” company. Earlier this week, I spotted an interesting Wall Street Journal story about how Carvana has […]
This story is part of your SHN+ membership Looming demand from the baby boomers. A highly fragmented industry. Deep-pocketed capital sources looking to deploy their dollars where they can. That could well describe 2026 – or 1996. Three decades ago, the senior living industry underwent a period of big growth via investment. NIC Co-Founder and […]
This story is part of your SHN+ subscription As a new generation of older adults entering the senior living market, operators are cultivating a new generation of leaders to serve them. For years, senior living operators have sought to turn current workers into tomorrow’s leaders. That effort continues in 2026 as staffing remains among the […]
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