The debate around whether senior housing is primarily a health care or hospitality industry has long raged among operators, owners and marketers—and now, one well-known industry figure says far too many companies have emphasized senior living’s health care component over its hospitality side. In fact, in the eyes of the consumer, senior living has “become […]
American Senior Communities
Happy 2018! The Senior Housing News team is back from our weeklong holiday break refreshed and ready to bring you all of the latest and most pertinent industry news. If you were too busy spending time with family or drafting New Year’s resolutions to keep up with the news, don’t worry—we’ve got you covered. Here […]
A new campaign is sparking conversations about aging and senior living in airport security lines and other unlikely spots across the country. Called “Old People Are Cool,” the initiative is meant to combat ageism and raise the profile of the senior care industry, says Charles de Vilmorin, who started the project. He is CEO and […]