Virtus Real Estate Capital JV Buys Senior Living Property for $7.65 Millon

Virtus Real Estate Capital and American House Senior Living recently announced the acquisition of Sterling Woods, an independent living community in a Detroit suburb, for $7.65 million at a trailing 12-month cap rate of 8.5%. The property, known as American House Sterling Woods, is a 78-unit community consisting entirely of one- and two-bedroom apartments. The […]

Senior Living Providers Embracing Consumer Reviews as Marketing Tool

Americans often turn to online consumer reviews to inform their purchasing decisions for a variety of products, including senior living options, and some providers are taking a proactive approach by using interactive customer feedback for marketing purposes. Websites such as start-up Silver Living and fellow consumer resource Caring.com bill themselves as third-party information sources that […]