This article is sponsored by ActiveDEMAND. It is based on a discussion with Sean Leonard, CEO and Founder of ActiveDEMAND. This discussion took place on February 18th, 2025 at the SHN Sales and Marketing Conference. Sean Leonard: I want to focus on helping everyone understand the key differences between machine learning and generative AI, and […]
The number of senior living providers using marketing automation platforms is rising, and whether getting started fresh or re-evaluating one’s current platform, every operator benefits from following a checklist. The stakes couldn’t be higher. Marketing automation platforms help drive and handle more leads, making it easier for prospects to book in-person and virtual tours, and […]
