Watercrest Rolling Out New Memory Care Framework Called Illuminate

Under the leadership of its recently appointed chief experience officer, Watercrest Senior Living Group is overhauling its memory care program. The Vero Beach, Florida-based provider is poised to roll out new programming for memory care residents as part of an initiative called Illuminate. Spearheading that effort is Hollie Kemp, who joined Watercrest last October as […]

Competitive Market Keeps Senior Living Rate Growth in Check

A Place for Mom (APFM), the largest senior housing referral service in the country, released the results of its 2018 National Senior Living Cost Index Tuesday morning and found cost growth changed as follows: Independent living rates increased 2.6% from 2017 to 2018, bringing median monthly costs to $2,552Assisted living costs for seniors declined slightly […]

Acts Communities Become Living Labs to Drive Better Brain Health

Acts Retirement-Life Communities is conducting a two-year study in its communities, tracking the changes in residents’ brain health habits as a result of participating in Total Brain Health classes offered across the portfolio. The results of the study may serve as a blueprint for maintaining brain health as seniors age. The study, conducted by Acts […]

Confessions of a Marketing Director: I’m Shut Out by Hospitals, Challenged by New Senior Living Competition

“Our local health care system won’t let marketers into their building. I have to find sneaky ways to get in there.” These are the words of a sales and marketing director at a standalone memory care community, who spoke to Senior Housing News for this installment of “Confessions.” The goal of this series is to […]

Premier Senior Living CEO: We Succeed By Selling Care, Not Glitz and Glitter

Health care versus hospitality: it’s an ongoing debate in the senior living industry today. High-end properties with resort-style amenities grab headlines, but other companies are committed to a different niche. For Premier Senior Living, success lies in maintaining a laser-focus on care and marketing that expertise. The New York City-based company currently has 23 assisted […]

Multifamily, Hotel Developer Legendary Introduces Luxury Senior Living Brand

Within the next two weeks, construction is slated to start on the first Legendary Living senior housing community. Legendary Living is the new senior living arm of Legendary LLC, a Destin, Florida-based real estate development and management firm that has specialized in luxury hotel, multifamily and resort properties since its founding in 1991. Through this […]