New Senior Plans to Internalize Management, Pay Fortress $50 Million

New Senior Investment Group (NYSE: SNR) is distancing itself from external manager Fortress Investment Group (NYSE: FIG) and internalizing its operations, executives announced Thursday. The move is being made as part of the New York City-based real estate investment trust’s (REIT) ongoing strategic review process, which has not yet concluded, CEO Susan Givens implied during a call […]

Brookdale Execs Work Community Shifts as Turnaround Efforts Continue

Brookdale Senior Living (NYSE: BKD) is carrying out its “winning locally” turnaround strategy by first sending its top brass to work at some of its communities. In June, 20 members of the Brentwood, Tennessee-based senior living provider’s senior leadership team prepared and served meals, cleaned rooms, participated in sales calls and worked overnight shifts at Brookdale […]

Why Senior Living Providers Need to Seize New Medicare Advantage Opportunities

The Medicare Advantage era is dawning in senior living. Due to policy changes implemented this year, these insurance plans appear poised to become a more important payer for senior living services. Under Medicare Advantage, federal dollars flow to private-sector insurance companies—including giants such as UnitedHealthcare (NYSE: UNH) and Humana (NYSE: HUM)—which offer benefits packages to […]

Brookdale, Sunrise Begin to Collaborate with Other Providers on Dementia Care Practices

The first-ever meeting of the Dementia Care Provider Roundtable, convened by the Alzheimer’s Association, took place on Thursday in Chicago. Representatives from 16 senior care providers, including Brentwood, Tennessee-based Brookdale Senior Living (NYSE: BKD) and McLean, Virginia-based Sunrise Senior Living, were in attendance. One of the goals of the roundtable, according to the Alzheimer’s Association, was […]

Senior Living Interior Design Evolves to Meet Boomers’ Tastes

Over the past decade, designing for the senior living industry has changed a great deal. Much of the senior living industry has moved away from institutional features, and instead embraced upscale concepts such as destination fast casual eateries or larger living units. That evolution in design and services has forced many interior designers to start thinking outside of the […]

J.D. Power Launches Senior Living Community Certification Program

The senior housing industry now has its first-ever customer satisfaction benchmark, courtesy of a well-known consumer ratings giant. J.D. Power will officially launch its Senior Living Community Certification program on Tuesday, which provides a means for individual senior housing communities to become certified as providers of quality care. The launch marks a continuation of J.D. Power’s […]

Thrive Senior Living’s Blunt New Ads are Inspired by Chipotle

Advertisements for senior living communities all look relatively similar, and convey more or less the same ideas, Thrive Senior Living President Les Strech tells Senior Housing News. By being decidedly blunt, a new ad campaign from the Atlanta-based provider aims to “cut through the clutter” of bingo-playing seniors staring off into the sunset. Thrive currently […]

Ascension Living CEO: We Must Be Most Integrated U.S. Senior Care Organization 

Ascension Living has been on the move lately. In August, 2017, Ascension Living’s parent organization, Ascension, acquired Presence Health, the largest Catholic health system in the state of Illinois. The deal added 21 senior housing communities to Ascension Living’s portfolio, which today stands at 51 locations in 12 states and Washington, D.C. The integration of Presence comes at […]