Holiday Retirement COO Mark Prince Departs Company

Holiday Retirement COO Mark Prince has left the company, the independent living giant confirmed to Senior Housing News on Wednesday.

“I appreciate Mark’s contributions to Holiday for the last eight years,” Holiday CEO Lilly Donohue told Senior Housing News. “He has significantly helped our communities be a great place to live and work for our residents and our associates, and I wish him success in the future.”

Prince represented Holiday’s third COO in a little over two years. In early 2016, Harvey Brownlee stepped down after spending roughly one year as COO. At that time, Holiday’s then-CFO Scott Shanaberger was named COO, and Prince was promoted to Holiday’s vide president of operations. Prince took over as COO in September 2017, according to a Holiday spokesperson.


Prince originally joined Holiday in 2010 as managing director of the Midwest district, according to the provider’s website.

As an organization, Holiday has experienced significant changes over the past 2.5 years.

To start, Donohue assumed the role of Holiday’s CEO in January 2016, after the departure of now-Elmcroft by Eclipse Senior Living CEO Kai Hsaio. Then, in February 2017, the provider announced it was abandoning its long-time management model in favor of a more traditional one. A few months later, Holiday announced the relocation of its headquarters from Lake Oswego, Oregon, to Winter Park, Florida. This decision—which reportedly impacted about 200 jobs—was made, in part, to cut costs and shrink the size of Holiday’s corporate team.


Last month, Donohue told Senior Housing News that Holiday Retirement is in “put-your-head-down mode” and focusing on improving the resident experience.

“I think we still have a lot of work to do—but you’re going to start seeing some really terrific returns,” she said.

Written by Mary Kate Nelson

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