Holiday Names New COO in Executive Shuffle

About two months after a new CEO arrived at Holiday Retirement, the independent living giant is going through further changes in its leadership.

Scott Shanaberger is transitioning from chief financial officer to chief operating officer, the Lake Oswego, Oregon-based provider announced Wednesday. Tyler Nelson, previously senior vice president of finance, is stepping into the CFO position on an interim basis.

Harvey Brownlee was the previous COO. He left the position after one year for other pursuits, a Holiday spokesman told Senior Housing News.


A handful of other transitions also are occurring:

  • Mark Prince has been promoted to senior vice president of operations, moving up from district vice president of operations for the company’s central district.
  • Vicky Barger recently was promoted to senior vice president of sales, having been district vice president of sales for the Midwest.
  • Jamison Gosselin has been promoted to senior vice president of marketing, communications, and resident enrichment. He formerly was vice president of marketing.

“Today’s announcement recognizes how important alignment is to our future success as well as future investments we make into modernizing our products and services,” said CEO Lilly Donohue, in a prepared statement. “By promoting and reorganizing leadership from within the company, we will ensure consistent execution of our day-to-day business and move faster to become the premier senior living enrichment brand.”

Donohue assumed the CEO role in early January, after Kai Hsaio stepped down, citing health reasons. On the same day, Holiday’s Executive Vice President of Sales Shamim Wu announced that she would be leaving the company to become president and COO of Silverado Care, effective Jan. 18.


Holiday—the nation’s second-largest senior housing operator, with more than 300 properties—is not the only large provider undergoing changes in its top brass. Yesterday, Brookdale Senior Living (NYSE: BKD) announced that President Mark Ohlendorf would be stepping down.

Brookdale—which operates about 1,100 properties, making it by far the largest U.S. senior living owner and operator—has been struggling with integration issues following its 2014 merger with Emeritus Corp.

Written by Tim Mullaney

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