Marketing Executive Selected To Design NAHB Course On Marketing To Active Adults

Todd Harff, President of Creating Results, has been asked by the National Association of Home Builders to author a new course for the organization’s “University of Housing.”  Mr. Harff will develop a one-day course called Marketing to the Active Adult that will be offered throughout the country to builders, developers, and real estate professionals and manage a team of six subject matter experts as he designs the course.The Marketing to the Active Adult educational program will be a component of the Certified Active Adult Housing Specialist (CAASH) designation.  In 2007, he was one of only 42 national experts to be the first recipients of a Certified Active Adult Specialist in Housing (CAASH) designation from the NAHB and founded a global organization dedicated to this segment, the International Mature Marketing Network (IMMN).