Terry Rogers to Become CEO of Westminster Communities, Exit CLC/Cappella

Christian Living Communities (CLC) President and CEO Terry Rogers is stepping down from his post at the Englewood, Colorado-based senior living provider and leaving for warmer weather. In April, Rogers will take on a new role as CEO of Orlando, Florida-based senior living nonprofit Westminster Communities of Florida. The organization has 22 senior living locations […]

Eclipse CEO: 2020 a Reset Year for Senior Living Industry

With millions of baby boomers reaching retirement age, an evolving landscape for pricing, a red-hot labor market and the looming potential for multiple avenues of disruption, it’s clear the senior living industry faces a new chapter. All of those forces will shape the industry for years to come, requiring that investors, owners and operators be […]

Welltower CEO: We Aim To Mimic High-End Senior Living at $1,000 Price Point

Real estate investment trust Welltower (NYSE: WELL) made headlines last week with the official introduction of its new middle-market brand, welltowerLIVING. On Monday, Welltower CEO Tom DeRosa provided additional insight into how the plans for welltowerLIVING fit into a larger strategy to create senior living options for the vast cohort of aging middle-income baby boomers. […]

Brookdale to Close Office in Healthcare Division Reorg, 58 Jobs Affected

Brookdale Senior Living (NYSE: BKD) will soon close a satellite office near its company headquarters in Brentwood, Tennessee, leaving 58 employees looking for other work. The nation’s largest senior living operator is transitioning responsibilities out of the shuttered office and into the field. The affected employees work in intake and document tracking with Brookdale’s healthcare […]

Sabra Holds On New Enlivant JV, Announces $150M Senior Housing Deal

Sabra Health Care REIT (Nasdaq: SBRA) is turning its attention to returning to growth in 2020 and beyond, having spent 2019 revamping its portfolio and implementing a dynamic pricing strategy for its Enlivant senior housing communities. For the time being, The Irvine, California-based REIT is taking a wait-and-see approach before making any further moves with […]

Frontier Brings New Hospitality, Memory Care Approaches to Fast-Growing Portfolio

Frontier Management hit an important milestone last year: its 100th community. While the Portland, Oregon-based senior living operator had been on an upward growth trajectory, its portfolio expanded rapidly last June with the addition of 20 memory care communities owned by real estate investment trust Welltower (NYSE: WELL) and formerly operated by Silverado. Now — […]

Ventas Hires Hutchens, Plans $600M in Sales to Help Cure Senior Housing Woes

Faced with the realization that a “pivot to growth” of its senior housing operating portfolio (SHOP) will not happen in 2020, Ventas (NYSE: VTR) on Thursday announced a strategic plan to turn around the struggling segment. Notably, Ventas hired Justin Hutchens to head its senior housing division. The industry veteran stepped down last week as […]

Welltower Launches welltowerLIVING Brand To Serve 55-Plus Market

Welltower (NYSE: WELL) is launching a new “senior apartment” housing brand called welltowerLIVING, geared toward wellness and social connectivity for the 55-plus crowd. The real estate investment trust (REIT) on Wednesday announced the launch of the product, which also will feature a lower price point than the traditional private-pay senior housing in Welltower’s portfolio. “This […]

Brookdale Eyes Health System Opportunities as Assisted Living Turns a Corner

With a two-year of restructuring its portfolio and operations almost complete, Brookdale Senior Living (NYSE: BKD) believes it now has the foundation in place to generate consistent and sustained growth. In fact, the company’s 2020 guidance anticipates adjusted EBITDA to grow on a year-over-year basis for the first time since the Emeritus merger in 2015. […]

Bridge Seniors Housing CEO: Relying on Demographics Is Recipe for Failure

Senior living providers that are waiting for an influx of aging baby boomers to solve current industry headwinds and operational challenges are setting themselves up for failure. Instead, providers need to be pushing to innovate and create “unique and differentiated” housing options that will appeal to future consumers, according to Robb Chapin, partner and CEO, […]