“Our local health care system won’t let marketers into their building. I have to find sneaky ways to get in there.” These are the words of a sales and marketing director at a standalone memory care community, who spoke to Senior Housing News for this installment of “Confessions.” The goal of this series is to […]
Senior living at sea appears to be moving closer to reality. A company called Storylines is targeting the summer of 2020 to launch a cruise ship retrofitted with 630 living units available for purchase. And it’s possible that some of these nautical condos will be owned by senior living providers. “We see ourselves as potentially […]
With occupancy currently under pressure, senior living providers have to be at the top of their sales and marketing game. They must know their consumer base, have a strong brand that translates into an appealing value proposition, and perhaps even reconsider some conventional wisdom. These were among the insights shared by a trio of leaders […]
Patients and visitors might not immediately realize that Premier Place — a post-acute and skilled nursing center in Naples, Florida — is part of the adjacent Glenview at Pelican Bay retirement community. That’s because Premier Place has a brand identity of its own, with a distinctive look and feel, thanks to a recent comprehensive renovation. […]
Nonprofit health systems in the United States have about $600 billion worth of real estate sitting on their balance sheets. These organizations will reconfigure their holdings in the years to come, and this will be the greatest source of disruption in the health care real estate business, according to Tom DeRosa, CEO of Welltower (NYSE: […]
Through robust university partnerships as well as mixed-use developments, Belmont Village is creating senior living communities with strong intergenerational components — and CEO Patricia Will expects that this trend will gain steam in the coming years. In fact, don’t be surprised if student housing and senior living communities are co-located in the future, perhaps sharing […]
There’s no accounting for why certain internet content goes viral. Who’s to say why Chewbacca Mom racked up more than 145 million Facebook views? But last week, a Facebook post about the possibility of retirement living at a Holiday Inn went viral — and senior housing providers should consider why it struck a nerve with […]
Last year, retail giant Best Buy (NYSE: BBY) made waves with the $800 million acquisition of GreatCall — a company that offers smartphones, smartwatches, medical alert devices and other technology tailored to older adults, and counts senior living companies among its clients. Now, that big investment is starting to pay off for Best Buy. “In […]
Following an eventful 2018 that included the bankruptcy of a major skilled nursing tenant, Sabra Health Care REIT (Nasdaq: SBRA) anticipates a quieter 2019 that is focused on fundamentals. Specifically, the Irvine, California-based real estate investment trust will be pushing to de-lever the balance sheet and secure acquisitions, CEO Rick Matros said Monday on a […]
Launching a Medicare Advantage (MA) insurance plan is a huge undertaking for a senior living provider. However, the work and risks involved could be worthwhile, considering recent changes to the MA program and trends shaping the senior living industry — and some organizations are taking the leap, starting their own plans and creating a template […]
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