Bridge Senior Living Launches New Memory Care Program Lilac Trace 

Orlando-based Bridge Senior Living is rebranding its memory care program in a move affecting the majority of its management portfolio.

The newly rebranded program, dubbed “Lilac Trace,” will be incorporated into  Bridge Senior Living’s 32 memory care communities and center on  meeting the needs of each resident where they are. Alongside the name change, the various communities are receiving both internal training updates and community additions. 

Bridge Senior Living announced the rebrand Thursday in an announcement coinciding with World Alzheimer’s Month. The company is the in-house operator of Bridge Investment Group Holdings (NYSE: BRDG) and manages 35 communities overall.


The new Lilac Trace program incorporates “the three Cs of memory care” into an evidence-based approach for caring for residents, according to a press release: Connecting with residents, collaborating with families and caring and protecting in a therapeutic environment.

For the communities, there will be new thematic signage, artwork, “life’s workstations” and revamped interior design elements to fit the Lilac Trace theme, according to Bridge Senior Living COO Robert Goyette.

Staff members will receive pre-shift training huddles, and the company’s “Meet Me Where I Am” training has been updated. Residents and their families can receive weekly messages from the company’s Bridge app, and Goyette said daily programming sequences will be research based.


“Our mission is to engage and inspire each resident to live their best life. This allows us to do that,” Goyette told Senior Housing News. “It is marketed to internal residents and their families through communication, events, support groups and family letters.”

Looking to the future, Bridge Senior Living is in the process of expanding into two markets; Washington Pointe at Las Colinas in Irving, Texas and The Residences at The Carlisle in Palm Beach, Florida. The company is planning to implement its memory care programming in both states, Goyette said. 

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