Senior living operators have forged different models for middle-market communities in recent years — but Priority Life Care CEO Sevy Petras believes the industry has only scratched the surface of what it needs to do to meet the massive demand from middle-income residents.
To Petras, the challenge is offering boomers a product they will both want to live in and afford. Priority Life Care is trying to meet market demand through communities such as Celebration Villa, a brand created when the operator took on 17 communities formerly operated by Eclipse Senior Living for Ventas (NYSE: VTR).
In this episode of Transform, learn:
— What Priority Life Care is planning for its Celebration Villa portfolio with Ventas
— How the operator is focused on making employees’ lives easier amid a historic staffing challenge
— Why Petras believes 2023 will be another big year of rate growth for the senior living industry
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