With a new name and a significantly larger portfolio in recent months, Sinceri Senior Living has had a big year in 2021.
The Vancouver, Washington-based operator rebranded from JEA Senior Living to reflect a new and growing focus on product types beyond memory care, and recently the company grew even further by taking over 21 properties managed by soon-to-close Eclipse Senior Living for Ventas. This all fits into Sinceri CEO Chris Belford’s plan to remake Sinceri into a mid-sized senior living operator.
In this episode of Transform, learn:
- How Sinceri is moving beyond memory care and into independent living and assisted living
- How the operator is growing with Ventas and other partners
- What Belford learned during his days as a REIT executive and how he applies those lessons at Sinceri
- When Belford believes historic staffing headwinds might lessen
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