The middle market represents an “opportunity of a lifetime” — if you can make it pencil out.
Vertical integration and having the right project team are key to the middle-market equation, according to Lloyd Jones COO and EVP of Senior Housing Tod Petty. The company is putting that strategy into practice to create new middle-market communities with the goal of setting rates at about $1,000 below the market average.
In this episode of Transform, learn:
- How Lloyd Jones is rolling out a new multi-brand strategy with Aviva
- Why Petty believes dining is part of the active adult experience
- What Petty thinks it takes to execute a successful middle-market project
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