Market Heats Up as Senior Living Referral Companies Seek Reinvention, Better Operator Relations

With each passing year, the tastes of senior living prospects become more sophisticated. Third-party referral companies are evolving and growing to meet those needs. Whether through launching a new company or bolstering existing efforts, senior living referral companies including A Place For Mom, Caring.com are ramping up their investments and switching up their strategies as […]

Top Senior Housing Trends for 2023

Each passing year brings closer the huge demand wave for senior living. And as 2023 begins, providers are more focused than ever on the next generation of consumers — but also are struggling to find ways to evolve the product as needed. The struggle is due to economic turmoil and uncertainty, with tight labor markets, […]

New Senior Living Referral Service Launches With Industry Backing, ‘Dating Profile Approach’

A group of senior living industry stakeholders are backing a new referral company aiming to match prospective residents with communities in the same way an online dating service might. The new service, Referah, officially launched Tuesday. Unlike other more traditional lead aggregator services, the service is meant to give operators a smaller stream of more […]