Marketing Services to Boomer Generation is a Whole New Ball Game

“Seniors” today are getting younger. They are feeling younger, too. Marketing to them requires attention to new details, experts say: their online savvy, story-seeking and independence. And whatever you do, don’t call them “old.” The “boomer” generation Marketers agree, the attitudes of the boomer generation represent a sharp departure from those in the “Greatest” generation, […]