An emerging marketing strategy for generating leads for senior living communities doesn’t just consider age-eligible demographics—it leverages a variety of variables, including family connections and primary decision makers, to broaden the pool of prospective consumers. The senior living industry has been well aware of the adult child’s influence in the decision-making process, but tactically, there […]
Health care costs for seniors are soaring, health levels are plateauing and experts across the care continuum are searching for fixes to both. The answer could be found by going back to the basics in medical care.
The world is smart. Smart watches. Smart phones. Smart homes. Smart consumers. As the smart tech revolution grows, senior living operators are increasingly incorporating this technology on a device-by-device basis to improve specific aspects of the care and living experience.
With increased customer demand and shifting business imperatives, intergenerational senior living is on the rise. Our report goes inside this growing opportunity, examining bold executions defined by six exciting trends.