An emerging marketing strategy for generating leads for senior living communities doesn’t just consider age-eligible demographics—it leverages a variety of variables, including family connections and primary decision makers, to broaden the pool of prospective consumers. The senior living industry has been well aware of the adult child’s influence in the decision-making process, but tactically, there […]
After a decade of whispers, trials, pilots and promise, virtual reality now seems on the precipice of a boom in senior housing and senior care settings.
The impending wave of baby boomers into the senior population will bring more than just massive numbers of potential residents. This isn’t merely a question of bulk. It’s a question of breadth, with a wider range of seniors becoming inherently trickier to serve.
Health care costs for seniors are soaring, health levels are plateauing and experts across the care continuum are searching for fixes to both. The answer could be found by going back to the basics in medical care.