Masonic Homes of California recently welcomed a senior living veteran as president and CEO who sees the future of the organization’s reach going beyond the traditional community-based model.
Terry Quigley brings more than 20 years of leadership experience to her new role, having previously served as COO of Episcopal Communities and Services overseeing three CCRCs, one AL community and one affordable housing community.
Quigley replaces outgoing CEO Gary Charland who is set to retire this year. Masonic Homes of California serves seniors on two campuses with more than 400 residents, while providing services to more than 40,000 California residents in the surrounding area.
As the new leader of Masonic Homes, Quigley is focused on finding “paths” for people to access new services across the senior care spectrum, not only in senior living communities — “whether that’s growing our care management line, home care services and the need for mental health services.”
“It’s a wonderful thing because it gives people the opportunity to have what they need where they need it,” Quigley added.”
She believes that the growing number of older adults in the baby boomer demographic will bring a growing need for services that senior living operators may not have always provided as more organizations shift from site-based models to an approach where services can be provided wherever an older adult resides. Value-based care is another driver pushing senior living operators to reconsider how and where they offer services.
As she looks ahead, she sees a need for Masonic Homes to “reconnect” with older adults and their families in the next six to 12 months. She envisions growing the organization’s community outreach and resources for those outside a traditional senior living community, and she believes mental health services could be readily exported to older adults living at home.
“I’m very excited to be able to grow that service line to provide more services to people, not only in the type of services, but to the number of people that we’re actually able to connect with,” Quigley said. “It’s also really important to be able to provide people what they need, wherever they may be.”
In the last decade, Masonic Homes of California has refreshed and renewed its senior living campuses in Covina and Union City, and Quigley noted that allows her to shift focus on other initiatives such as identifying and connecting underserved populations with services.
At present, Masonic Homes of California serves around 700 people with its mental health programming, with Quigley focused on growing the organization’s service lines as more affordable senior living options come online.
“We’re looking for growth opportunities on both sides of the equation, whether it’s inside the community or its residential-based services,” Quigley said. “That really gives us the opportunity to reach into other areas without having to commit to bricks and mortar.”
With inflation playing into rising expenses, Quigley said the organization’s biggest challenges were in creating efficiencies to drive down costs and on by solving short-term staffing problems. To that end, Quigley said the organization can use technology to help solve staffing problems through robotics and operations support with flexible scheduling.
“I think our mission-driven approach is really going to help make us stand out in a competitive marketplace,” Quigley said.