The Avamere Family of Companies has high hopes for its “micro CCRC” concept. The hopes are so high, in fact, that the Wilsonville, Oregon-based company is launching a separate company dedicated to the concept.
Avamere announced the launch of Ovation with two groundbreakings in St. George, Utah and Omaha, Nebraska, representing a combined $170 million investment into the concept. Future developments will be built in markets across the western U.S., at a rate of one per quarter in the coming years, at a cost between $75 million and $100 million.
Avamere Chief Development Officer Ryan Haller told Senior Housing News last February the company will target large urban campus settings. The Ovation brand, a “micro CCRC” will feature one independent living building and a second building featuring assisted living and memory care services, separated by a boulevard. The most notable feature of the Ovation brand is the lack of a skilled nursing wing. Instead, Avamere companies such as Signature Healthcare at Home, Signature Connect and Infinity Rehab will be offered in-house. Avemere will also team up with selected partners in local communities.
Plans for the Ovation brand include a full suite of amenities including multiple dining options and concierge services. Avemere partnered with Raleigh, North-Carolina-based K4Connect for the communities’ tech needs. Ovation will be marketed to the active adult community.
“Ovation Communities are designed to meet the unique needs of aging residents and their desire to remain active, vibrant and connected with the world around them,” Haller said in a statement.
Avemere owns, leases or operates 60 properties across the western U.S. The Utah and Nebraska Ovation communities will open sometime in 2020. Avamere plans to announce its next Ovation location early next year.
Written by Chuck Sudo