Movers & Shakers: Affinitas and New Empire Join Forces, Name CEO

Affinitas, New Empire Corp. Join Forces, Name CEO

New-England-based senior living management company Affinitas Life has joined forces with New Empire Corp., a family-owned real estate group founded in 1997.

Bentley Zhao, founder, chairman and CEO of New Empire Corp., will lead the new company under the banner Affinitas Life, a Division of New Empire Corp. and its Vertically Integrated Real Estate Development Platform. Anthony Santiago, who founded Affinitas Life and served as its CEO, was appointed COO of New Empire and all of its affiliated divisions and subsidiaries.


Affinitas Life has also tapped Solvere Senior Living as its community operating partner. Collectively, Affinitas, New Empire, and Solvere have more than 200 years of combined professional experience and a staff in excess of 340 people.

New Perspective Hires Vice President of Sales

New Perspective Senior Living announced that it has hired David Kieffer as its new vice president of sales.


Kieffer has more than 20 years of experience in the senior living industry. In his new role, he will reunite with one of his former mentors, Chris Hyatt, who joined New Perspective as an investor, partner and COO last January.

Most recently, Kieffer held the position of vice president of sales with Lifesprk.

Erickson Living CCRC Gets New Sales Director

George Mishraky was recently promoted to sales director at Riderwood, an Erickson Living retirement community in Silver Spring, Maryland.

Mishraky joined Erickson Living in 2008 as part of the operations associate program. The next year, he was named sales associate, and was then promoted to senior sales associate in 2011, sales manager in 2013 and again to associate sales director in 2017.

Minnesota Life Plan Community Names Sales and Marketing Director

Trillium Woods, a Life Care Services life plan community based in Plymouth, Minnesota, has promoted Christina Marshall to sales and marketing director.

Marshall has worked in marketing and sales for various senior living communities since 2015. Before joining Trillium Woods, Marshall was a member of the team that opened an assisted living and memory care community in Maplewood, Minnesota, and also served as the marketing and sales director for a senior living community in River Falls, Wisconsin.

Pennsylvania Community Names New Executive Director

The Residence at Logan, a 130-unit senior living community in Bethel Park, Pennsylvania, has named Gregory Gramm as its new executive director.

Gramm previously served in several leadership positions with Sunrise Senior Living, including as executive director of two senior living communities. He also served as a senior float executive director for Sunrise in the eastern region and covered vacancies from New York to North Carolina.

The Residence at Logan is operated by Pittsburgh, Pennsylvania-based Sweetbay Senior Living.

JCH Hires Senior Housing, Health Care Expert

Senior housing investment brokerage JCH has added Michael Mooney to the group. In his new role, Mooney will help originate new business and execute transactions.

Mooney arrives at JCH with more than 16 years of experience in the senior housing and health care industry. He previously spent 13 years at the national senior housing and health care valuation and consulting firm Tellatin, Short and Hansen, where he worked on more than 500 appraisal and market study assignments in 36 states.

Hunt Mortgage Taps RED Capital Alumni for Senior Housing Platform

Hunt Mortgage Group is expanding its senior housing and health care lending platform with the addition of several alumni of RED Capital Group.

Under the leadership of one-time RED Capital senior managing director Kathryn Burton Gray, the new dedicated senior housing unit will target expansion into the Fannie Mae and Freddie Mac space. Hunt’s other new hires from RED Capital Group include James Scribner and Jason Smeck as managing directors and Brady Johnson as director.

Read the rest of this story on Senior Housing News.

Written by Tim Regan

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