This week, our readers were inundated with news and were keen to know more about a proposed portfolio deal between an affiliate company of Senior Star and Five Star Quality Care. The Federal Reserve also finally announced it would aim to increase interest rates for the first time in nearly a decade. We kept readers in the know about Capital Senior Living’s recent debacle with a disgruntled shareholder and the top 5 design elements senior housing marketers should know to make communities more homelike.
Around the web, we followed along with seniors inspired by the holiday season with visits from Santa Claus and surprise gifts.
Senior Star Execs Make $325 Million Play for Five Star Portfolio—Five Star Quality Care (NYSE: FVE) is being pressed to sell 33 senior living properties to Gemini Properties, an affiliate of Tulsa-based Senior Star, for $325 million. The proposed deal, if accepted, would bring Senior Star’s rising portfolio from a dozen-plus properties to nearly 50.
Senior Housing Braces for Impact of Fed Rate Hike—Those waiting on bated breath for interest rates to rise finally got an answer Wednesday after the Federal Reserve announced it would aim to increase its benchmark interest rate, potentially cooling down a hot senior housing market.
Is Capital Senior Living Ripe To Be Sold?—Capital Senior Living was the second major senior housing provider to be pressured to sell in part or whole by disgruntled shareholders this year, raising questions about market fundamentals while stock prices have remained undervalued.
Top 5 Design Elements to Make Senior Living Homelike—The look and feel of a community can be just as influential on a senior’s decision to move in as the care services offered. Marketing experts share their top 5 design elements that are must-haves for today’s residents.
Santa Surprises Local Seniors—Residents at Jacksonville, Florida, assisted living facilities received gifts and a surprise visit from Santa Claus in an event put on by the Be a Santa to a Senior program. About 500 gifts were donated and delivered to local facilities in a partnership with the Jacksonville Sheriff’s Office, Clay County Sheriff’s Office, Century Ambulance Service and Home Instead.