Most Read: 4 Ways Providers Are Reinventing Senior Housing

In case you missed them, here are the top five stories grabbing Senior Housing News readers’ attention this week:

4 Ways Operators Are Reinventing Senior Housing — Through small and hybrid homes, pocket neighborhoods and downtown CCRCs, senior living providers are tackling their construction projects with an eye toward the latest design trends. 

CCRC Sees New Move-Ins by Reversing Continuum of Care — At CCRCs, the first point of contact is often with someone on the lower end of the care spectrum and the sale is based on that person being able to move through the continuum as he or she ages. But one Illinois CCRC is putting that process into reverse by first making contact with higher acuity prospects. 


Ebola Scare Hits Senior Living: How to Keep Your Community Safe — Senior living recently made headlines when a Dallas senior living community quarantined two of its employees due to the scare of Ebola contraction.

3 Alternatives for Sizing Up a Senior Living Market — Looking at occupancy levels and not penetration rates, targeting opportunities outside top-10 markets and identifying local alliances can help guide senior living developers deterring where to build a community. 

Guilt: Confronting Senior Living’s Biggest Marketing Challenge — Guilt creates one of the biggest marketing challenges for high acuity senior living communities, spurring the need for marketing strategies that target the adult child or family member who most often make the decision to move a loved one into a memory care or assisted living environment, industry insiders say.


Written by Emily Study