New ProMatura Program Pioneers Retirement Market Analysis in Canada

A new partnership between mature market data and research firm ProMatura and the Ontario Retirement Communities Association (ORCA) will create Ontario’s first-ever data collection and reporting program for the retirement community development sector there.

The program, projected to be fully established in 2014, will cover operating costs, market indicators, consumer trends and other data relevant to seniors housing operations and development.

“In the coming decade the retirement home sector will see significant growth as population aging accelerates,” says Laurie Johnston, CEO of ORCA. “Presently there is limited data available to retirement home owners, operators, investors and developers to use in their decision making either at the day-to-day operational level or in defining future development opportunities. This initiative is meant to solve this limitation and equip the sector with powerful information on which to make the best decisions.”


The ORCA Data Collaborative will help users to identify trends, measure property performance and position, obtain metrics and identify opportunities.

“We are honored to have the opportunity to work with ORCA in this initiative,” says Margaret Wylde, CEO, ProMatura Group, LLC. “One of the most exciting aspects is that ORCA has decided to include operational and financial measures. In a single data set we will have an incredible wealth of information to allow analysis of property, market, operations and financial attributes that predict success.”

ProMatura was founded in 1984 and has worked with NIC MAP for more than a decade to provide data and analytics in the seniors housing and care market. 


Written by Elizabeth Ecker