ESCO Technologies LLC recently announced the launch of a Channel Partner program for its CareConnect telecommunications services, which are only offered to senior living communities.
The program offers partners high, uncapped commissions paid upfront on long term contracts, typically lasting 10 years.
The company points out that the senior housing industry, which is expected to experience strong growth throughout the next 20 years, is primarily untapped by channel partners, resulting in minimal competition.
“Our niche, senior housing, is not one to which many channel partners have tried to sell, so there is a huge, untapped market just waiting to be approached,” said Gary Rolfsen, Vice-President of Ales & Channel Development at ESCO. “The average contract is quite large. Since senior living communities typically have several hundred residents, all of whom want telephone and other services we offer like TV and Internet, the contracts we sign are often larger than those that channel partners are used to securing. We feel this will be attractive to the channel.”
CareConnect is the top telecommunications provider to senior housing communities in the United States. The channel partner program officially launched at the Channel Partners Conference & Expo, held Wednesday, Aug. 24. CareConnect says the number of partners may be limited to “first come, first serve,” depending on strength of interest.
Written by Alyssa Gerace