Looking for a good example of how to use a blog to promote your senior housing project? Look no further than PK Studios Blog, which provides up to date information on the details behind the zoning and pre-development activities for one of its senior living projects. The project, The Bridges at Gordon River Continuing Care Retirement Community, is a large-scale planning project of over 22 acres located in Naples, Florida. with 396 units and an additional 92 skilled nursing beds. The blog provides background on sensitive issues that the community is concerned about as well as an overview of the project and some of the proposed public benefits of the project. Good PR & Marketing? Yes. More over, the company’s blog discusses similar projects that it works on.