Any personally identifying information provided to SHN is voluntary and used to fulfill a request or to assist in servicing those requests.
Collection of Personally Identifiable Information
Many of the features of SHN Websites are available to you without providing personally identifiable information. However, the following are certain situations in which SHN may collect personally identifiable information from you:
- Registration for Newsletters. If you register online for one of SHN’s newsletters, we may request personally identifiable information such as your name, e-mail address, birth date, gender, ZIP code, occupation, industry you work in, and other personal and/or demographic information.
- Forms. We may collect personally identifiable information from you if you choose to complete any of the forms, profiles, or surveys on SHN Websites.
- Correspondence. If you send SHN personal correspondence, such as emails or letters, or if other users or third parties send SHN correspondence about your activities on SHN Websites, SHN may choose to collect and maintain such information in a file specific to you.
- Business Partners. SHN may receive your personally identifiable information from one of SHN’s business partners.
Use of Personally Identifiable Information
Disclosure of Personally Identifiable Information
SHN does currently share, loan, rent or sell your personally identifiable information when you make a request for information about obtaining assistance finding options on senior housing. This is fully disclosed to you prior to submitting any information to our service. However, the following describes some of the ways that your personally identifiable information may be disclosed in the normal scope of business to provide SHN services:
- Advertisers. SHN may aggregate personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for their marketing and promotional purposes. However, in these situations, SHN does not disclose to these entities any information that could be used to identify you personally. Certain information, such as your name, email address, password, credit card number, and bank account number, are not disclosed to these third parties in a personally identifiable manner without your explicit consent.
Notwithstanding the foregoing, SHN reserves the right and you authorize SHN to share or disclose your personally identifiable information when SHN determines, in its sole discretion, that the disclosure of your personally identifiable information is necessary to identify, contact, or bring legal action against you if:
- You are interfering with another’s rights or property, including, without limitation, SHN’s rights or property;
- You are violating any applicable law, rule or regulation;
- It is necessary or required by any applicable law, rule or regulation; and/or
- It is requested by authorized federal, state or other regulatory authorities in the event of any act of terrorism or instance of local, regional or national emergency.
SHN may be forced to disclose personal information to the government or third parties under certain circumstances or third parties may unlawfully intercept or access transmissions or private communications. Therefore, although SHN uses industry standard practices to protect your privacy, SHN does not promise, and you should not expect, that your personally identifiable information or private communications will always remain private.
Changes to Personally Identifiable Information and Use Preferences
You may, at any time, request a copy of SHN’s record of your personally identifiable information, change your personally identifiable information or use preferences, or opt-out of SHN’s use of your personally identifiable information by contacting SHN via any of the methods set forth below:
Senior Housing News
1522 Wisconsin Ave. NW#1
Washington, DC 20007
Newsletters and CAN-SPAM Act Compliance
The SHN Websites are fully compliant with the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM Act”). SHN sends only verified, double-opt-in e-mail newsletters, specifically requested by SHN subscribers. Subscriptions to SHN newsletters are verified by sending an e-mail confirmation to your e-mail address, which requires a positive response before an e-mail address is added to SHN’s list.
“Cookies” are alphanumeric identifiers in the form of text files that are inserted and stored by your web browser on your computer’s hard drive. SHN may set and access cookies on your computer to track and store preferential information about you. SHN gathers anonymous information about its users through cookie technology on an aggregate level only. Such aggregated information is used solely within SHN’s internal organization, including its internal service providers, and is not shared with other third parties.
“Web beacons”, also called single-pixels (1×1) or clear GIFs, are electronic images that allow a website to access cookies and help track marketing campaigns and general usage patterns of visitors to those websites. Web beacons can recognize certain types of information, such as cookie numbers, time and date of a page view and a description of the page where the Web beacon is placed. No personally identifiable information about you is shared with third parties (other than internal service providers) through the use of web beacons.
- Internal use of web beacons. SHN may use web beacons internally to count users and recognize users through cookies. Access to cookies helps SHN personalize your experience when you visit SHN Websites.
- Email. SHN may include web beacons in HTML-formatted email messages that SHN, its affiliates or agents send. Including web beacons in email messages helps SHN determine the effectiveness of such emails.
- External use of web beacons. SHN may also use web beacons externally. For example, SHN may report aggregate information about SHN website users, such as demographic and usage information, to its partners and other third parties. SHN may also include other company’s web beacons within SHN Websites.
Personally identifiable information you submit to SHN is password-protected for your privacy and security. In certain areas SHN uses industry-standard SSL-encryption to protect data transmissions. In the unlikely event that an unauthorized third party compromises SHN security measures, SHN will not be responsible for any damages directly or indirectly caused by an unauthorized third party’s ability to view, use or disseminate such information.
Links to Other Web sites
Access and Use of SHN Websites
SHN Websites are intended to be accessed and used only by adults and are not directed to children under the age of 18. SHN does not knowingly permit registration or submission of personally identifiable information by anyone under the age of 18.
We retain your information for as long as necessary to permit us to use it for the purposes that we have communicated to you and comply with applicable law or regulations.
TRANSFER TO US OR OTHER COUNTRIES
Your information may be stored and processed in the United States or any other country where SHN has facilities, and by subscribing to and/or using our publications, you consent to the transfer of information outside of your country.
YOUR CALIFORNIA PRIVACY RIGHTS
California Law permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their own direct marketing purposes. To make such a request, please write to us at:
Senior Housing News
1522 Wisconsin Ave. NW #1
Washington, DC 20007
Please include your name and the address to which you would like us to respond.
Your continued access and use of SHN’s Websites following the posting of any such changes shall automatically be deemed your acceptance of the same.
Questions or Concerns
Governing Law; Arbitration
Judgment upon any award rendered by the arbitrator shall be final, binding and conclusive upon you and SHN, and your and SHN’s respective administrators, executors, legal representatives, successors and assigns, and may be entered in any court of competent jurisdiction. Notwithstanding the previous sentence, in no event shall either you or SHN be entitled to punitive, special, indirect or consequential damages, and both you and SHN hereby waive your rights to any punitive, special, indirect or consequential damages, including, but not limited to, damages for any loss of profit, revenue or business.