A Nexus Insights Survey report revealed that 90% of searchers of long-term care seek pricing and financing information in their first search, and experience anxiety and frustration. That’s no surprise. Prospects or family members need to know what kind of expenses accompany their milestone move. And they are looking for resources to assist in covering the cost.

The next era of senior living sales is the ability to guide prospects through the financial realities of senior living by demystifying the costs and countering the myths. A new tool for your toolbox: the Senior Living Financial Specialist program, connecting prospects with the resources and guidance they need to move in.

In this white paper, you will learn:

• Why over 50% of the communities enrolled in the program increased their occupancy
• How new buyer psychographics impact lead conversion
• The importance of executives passing that knowledge to sales teams
• And more!