Numbers don’t lie. We’ve heard that before. But in the case of Yardi’s new sales playbook, “lead stages,” it’s not just that the numbers don’t lie.

They reveal an entirely new world.

A growing number of operators are turning to Yardi’s RentCafe Senior CRM and its “lead stages” approach to sales, a prospect-centered strategy that is delivering better results than the leading CRM competitor.

The conversion rates in Q1 of 2025 show the difference, with inquiry-to-tour up 12% from a leading CRM competitor to the upgraded Senior CRM from Yardi.

Download this free white paper to learn:

  • How and why Yardi developed lead stages
  • A step-by-step guide on how operators can make lead stages their own
  • The KPIs showing the success of two operators: Jaybird Senior Living and SRG Senior Living

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Inside Your New 
Senior Living 
Sales Playbook

WHITE PAPER

True Sales Success Stories — And Data — From Two Operators

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