Marketing in senior living has moved to the center of occupancy growth, brand positioning, and competitive resilience. As competition intensifies and digital expectations rise, marketing leaders are being asked to deliver measurable performance under tighter executive oversight.
In partnership with Unlock Health, Senior Housing News surveyed more than 80 senior-level marketing professionals to understand how strategy, budgets, and channel priorities are evolving in 2026. The findings reveal a shift toward intentionality, disciplined execution, and quality over quantity in lead generation.
Download the report to explore:
- Why competitive pressure ranks as the top marketing challenge in 2026
- How digital marketing has cemented its role as the primary driver of census growth
- Where brand awareness fits beyond acquisition goals
- Why planning consumes more time than reporting and what that means for accountability
- How confidence in digital marketing is rising, but maturity remains uneven
©2026 Senior Housing News
This eBook was created in partnership with
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Marketing in 2026
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