Frequently Asked Questions
Where will the event be held?
Sales & Marketing will be held at Hyatt Regency Coconut Point Resort And Spa, 5001 Coconut Rd, Bonita Springs, FL 34134
What ticket should I purchase?
Owner/operator tickets are for senior living owners and operators. Vendor tickets are for finance, technology, consulting and other roles that do not directly own and/or operate a senior living community.
What is a audio recordings ticket?
The ticket provides access to audio recordings only. Audio recordings will be provided within 48 hours after the in-person event.
What does my ticket include?
A ticket to Sales & Marketing Conference includes access to all sessions, breakfast, lunch, refreshments, coat/bag check at the event as well as a networking reception.
What is the refund policy?
For all tickets, no refunds are available after January 18. No exceptions.
Are you offering hotel accommodations?
We have a room block at Hyatt Regency Coconut Point. Please click here to access our room block.
Will there be vendor booths?
There are options for sponsor exhibit space. Please click here to request information on sponsorship opportunities.
How do I contact the organizer?
Email us at [email protected].
Are there kosher meals or other dietary options at the event?
Please email events-healthcare@wtwhmedia.
Paul Mcnally
Dir. of Marketing
Presbyterian Senior Living
Senior Housing News presents the Sales & Marketing Conference, an event that will address the senior living industry’s owners, operators and developers as well as management, executives and those responsible for delivering results for occupancy.
The one-and-a-half-day event will provide an opportunity for those leaders and sales & marketing professionals to learn, strategize, and share ideas on what’s worked for them in 2024 and how they are preparing for 2025. This interactive format will feature panel presentations/discussions with senior sales leaders and sponsors providing thought leadership to help augment the discussion.
The live sessions will feature nationally renowned speakers focused on delivering strategy ideas, execution steps, and inspiration on recharging and rebooting sales & marketing professionals for the year ahead.
What you can expect ...
- Connect face-to-face with senior living sales & marketing professionals
- Learn strategies from some of the top leaders in the field
- Gain insights and ideas to help shape your 2025 planning and goals
- Share new ideas to your sales and marketing teams for inspiration
- Augment your training programs & send team members to attend
- Use this opportunity to help your planning for the year ahead
- SHN events have the best content, attendees, and venues of any industry event
- Intimate setting to learn and build industry relationships
- And more ...
© Senior Housing News 2025. All rights reserved.
Event Details
Program Hours
February 17, 2025
Networking Reception 5 - 7 PM EST
February 18
Doors open at 8:00 AM ET
Program 9:00 AM - 4:00 PM ET
February 19
Doors open at 8:00 AM
Program 9:00 AM - 12:00 PM ET
Opening Remarks
Sales and Marketing Executive Outlook: The path to thrive in ‘25
For the last few years, senior living operators have had a motto: “Survive ‘til 2025.” Now, operators are hoping they “thrive in ‘25” – but that will hinge on how well they can attract new customers. Learn how three sales and marketing leaders see the coming year for senior living operators and what strategic priorities they are pursuing.
2025 Agenda
Continental Breakfast & Networking
Panel brought to you by Unlock Health
10:30 – 11:00 AM
Networking Break
2:10 – 3:00 PM
Price vs. Value: Inside the delicate balance of driving rates, offering discounts, and selling on value
After years of double-digit rate growth, senior living operators are now enacting discounts and concessions to attract prospects in the crucial growth year ahead. But these are not the blanket discounts of the past. Learn how senior living operators are wielding concessions in 2025 and what to expect in the coming selling year – and whether recent lessons in selling on value are still relevant.
Lunch & Networking
12:00 – 1:00 PM
Data Tells the Story: Inside the metrics that illuminate top trends, challenges in sales and marketing
9:35 – 10:05 AM
J. T. Levin
Head of Sales
August Health
Learning from Carvana: Price transparency, virtual tours and the journey toward a fully digital sales process
Over its 26-year history, The Springs Living has built a reputation as an innovative senior living provider building on a rich family heritage, with a wellness focus. Hear how the company is building for the future with ambitious projects in spectacular locations.
Allison Vanderford
Sr. Dir. of Sales Buckner Retirement
Content that Connects: Crafting Meaningful Marketing - Brought to you by Seniors Guide
10:10 – 10:40 AM
Finding all-star performers is a major challenge but hiring them, and empowering them through a smart org chart, can make all the difference in a company’s performance. Gain insights into attracting talent from other sectors, best-in-class professional development, and how providers have organized their sales and marketing functions.
Networking Reception, Sponsored by LCS Development
3:30 PM – 5:30 PM
Melissa Pritchard
Managing Principal
SFCS Architects
As the drivers of community census growth, we invite our sales and marketing colleagues to join us at the 2024 SHN Sales and Marketing Summit for a panel discussion of the headwinds facing their teams in 2024 and how to overcome them.
Be a part of the discussion with SHN Reporter Austin Montgomery, Dreamscape Marketing Strategist Larry Williams, and SVP of Sales and Marketing for Legend Senior Living Christy Van Der Westhuizen. This unique opportunity brings together three industry perspectives to create a holistic view of the 2024 sales and marketing landscape as they highlight the key findings of the 2024 Senior Living Marketing Survey
Dan Gemp
President
Dreamscape
Larry Williams
Marketing Strategist
Dreamscape
Senior living operators are gathering and analyzing more data than ever. Learn what senior living companies are tracking, how they manage that data and what they do with it – and what data points they believe are most illuminating of current trends, challenges and opportunities.
Rick Westermann
Chief Marketing Officer
LCS
Eric Varin
SVP of Sales
The Aspenwood Company
Smooth Operators: Move-In Tips from the Best - Brought to you by Senior Sign
1:25 PM – 1:40 PM
Executive Connect
Get access to select conferences and events at no cost for your ticket*. As part of the Executive Connect program, qualified executives from providers or operators may apply for this ticket type and participate in a set number of meetings with pre-screened vendors at the event. If accepted, you will be granted a complimentary ticket to the event and required to attend scheduled meetings at the event and provide feedback on those meetings. *A refundable deposit is required to register and is refunded if you attend the required meetings at the event. No show or cancellations will forfeit the deposit, no exceptions.
Past Attendees
Companies
Aleris Life
Arrow Senior Living
Artemis Real Estate Partners
Bristal/Ultimate Care Management
Columbia Pacific Advisors
Country Meadows Retirement Communities
Early Intervention Systems Inc.
Integracare
Legend Senior Living
National Lutheran Communities & Services
Pacifica Senior Living
Paradise Pointe of Ormond Beach
Retirement Unlimited Inc
Roobrik
Senior Lifestyle
The Bristal Assisted Living
WayForth
Titles
CEO
CEO & Co-Founder
Chief Marketing Officer
COO
Corporate Director of Marketing and Communications
Director Corporate Accounts
Director of Sales & Marketing
Director, Talent & Business Development
Head of Business Development
Regional Director of Operations
Vice President of Sales and Marketing
Vice President, Marketing
Vice President, National Accounts
Vice President, Solutions Engineering
VP New Business Development
VP of Financial Solutions
Interested in Sponsoring?
Bolster the value of your brand, grow your contact lists and shake hands with peers and decision-makers.
GOLD SPONSORS
BRONZE SPONSORS
SILVER SPONSORS
February 18 -19, 2025 • Bonita Springs, FL
February 18 -19, 2025
Bonita Springs, FL.
Hotel Accommodations
Please click here to access our room block. The cut-off date to make reservations is January 29, 2025.
Ticket Prices
Executive Connect: $500
Provider: $900
Vendor: SOLD OUT
Become an SHN+ Member and get 25% off your Sales & Marketing Conference ticket.
Did you know that SHN+ members get 25% off tickets? They also get exclusive access to an SHN+ members-only luncheon during the event. Get an SHN+ membership today to meet the leading executives in senior living.
Already a member? Contact Keelie Souders for your discounted ticket.
In-Person Event Experience
Get an overview of what to expect from attending a premier Senior House News event.
Networking Break
Solving the Active Adult Riddle: Marketing and selling a hot but misunderstood offering
Active adult has generated huge buzz and considerable consumer demand in recent years, but the product still suffers from a lack of consumer awareness, and providers are still learning the best ways to reach beyond typical marketing channels. Gain insights into these challenges and the approaches that are bearing fruit as active adult continues to gain market share and generate excitement.
Breakout Sessions
Track A
Track B
Track C
In 2025, there will be no shortage of demand for quality sales and marketing pros in senior living, as consumer demand builds. But sales is a hard job, and not every candidate will excel. Gain insights into what skills senior living operators are looking for in new salespeople, how operators are finding and recruiting sales pros, and how operators are training and developing their teams to build stronger benches.
Leveraging social media is essential for senior living sales and marketing, in a world increasingly tied to algorithms and “influencers.” Gain insight into the social media strategies of operators and glean tips on what platforms they are using, how they are reaching consumers online and what this era holds for the industry.
Hashtag Senior Living: Operators expand their social media influence
Staffing Up for the Boom: How operators are building all-star teams to tap surging demand
1:35 – 2:05 PM
Breakout Sessions
Track A
Track B
Track C
The active adult market remains red-hot, while independent living is evolving for the future. Learn what sales and marketing strategies are supporting active adult and IL, and the extent to which these options are competing for the same consumer base.
Millions of older adults need and will want senior living services in the coming years, without the means to afford it. But for senior living operators that can attract these residents, there is huge occupancy upside ahead. Learn how senior living operators are creating sales and marketing processes designed to bring middle-income customers into communities that are being operated for this price point.
Panel brought to you by Active Demand
As a new generation of consumers reaches senior living, hear from sales pros about how and where to reach them most effectively, what they want and need, how to foster empathy in the sales process, and the biggest changes and challenges to standard practices.
3:30 – 4:00 PM
Bridging Innovation and Experience: The Future of Brand Excellence in Senior Living, Sponsored by August Health
Senior living operators are appealing to a new consumer with the large-scale arrival of the baby boomers, while building on the massive shift to digital that occurred during the pandemic. Learn how operators are managing these related goals.
February 19
February 18
8:00 – 9:00 AM
9:00 – 9:05 AM
9:40 – 10:10 AM
10:10 – 10:30 AM
11:00 – 11:30 AM
Lou Maranto
Sr. VP of Sales
Discovery Senior Living
Amy Beth DePreker
VP of Sales & Marketing
Artis Senior Living
Jessi Weldon
EVP of Sales and Marketing
Primrose Retirement
Carlene Motto
EVP & Chief Marketing Officer
Belmont Village
Carlene Motto
EVP and Chief Marketing Officer
Belmont Village
Ginger Atwood
National Dir. of Marketing & Sales
Harbor Retirement Associates
Jessica Kraft
EVP Sales & Marketing
Lifestar Living
Matt Owens
Regional Dir. of Sales & Marketing
Health Dimensions Group
Margaret Cabell
CEO
Harmony Senior Services
Christy Van Der Westhuizen
Sr. VP of Sales & Marketing
Legend Senior Living
James Lee
CEO & Co-Founder
Bella Groves
Tiffany Cobern
Dir. of Operations
Medcore
Eric Varin
Senior Vice President of Sales & Marketing
Aspenwood
Kim Rosengren
CEO
Markentum
Lacy Jungman
Chief Marketing Officer
Heritage Communities
Shannon Novak
Managing Dir. of Marketing
Arrow Senior Living
Sanela Graziose
Sr. EVP, Chief Marketing Officer
Atria
Dave Grauel
Executive Dir. of Marketing
Dreamscape
Christy Van Der Westhuizen
SVP of Sales & Marketing
Legend Senior Living
Shelby Anderson
Corporate Dir. of Sales & Marketing
Sodalis Senior Living
Megan Longley
VP of Sales
Acts
Kymm Clark
SVP of Sales & Marketing
Grace Managment
Christine Hansen
National Sales Dir.
Lifespace Communities
Breakout Sessions
Track A
Beyond the Click: How to Level-Up Digital Ads for Better Lead Quality - Brought to you by Markentum
Track B
Track C
Selling for the Middle Market: Bringing the ‘missing middle’ to senior living
Track A
Breakout Sessions
Track B
Track C
Breakout Sessions
Track A
Generate more referrals and positive reviews with a positive move-in experience - Brought to you by LivNow
Aligning Marketing and Sales to Grow Occupancy - Brought to you by Senior Living Smart
Panel brought to you by Welcome Home
Track B
Track C
Gottfried Ernst
COO Cogir Senior Living
Karim Kassam
Co-Founder & Principle
Optima Living
11:30 – 12:00 PM
1:00 – 1:30 PM
Evan Friedkin
Head of Business Development
Roobrik
Rich Gordon
SVP of Sales & Marketing
AgeWell Solvere Living
An emerging trend in senior living is a rise in buyer independence, meaning a preference towards self-service experiences over engaging with a community sales rep. This makes supporting the buyer’s journey at every stage more important than ever in order to create supplemental demand.
In this panel aimed at sales and marketing professionals, we’ll explore innovative strategies to move beyond transactional go-to-market motions. We’ll delve into how demographic trends are reshaping buyer preferences, emphasizing the need for rich and personalized digital experiences to supplement move-in ready transactions.
Jack Miller
VP of Business Development
Holbrook Life
Abby Williams
CEO & Founder Content Candy Co. & Head of Social Media Marketing & PR English Meadows
Jason Kohler
Executive VP of Senior Living Beztak
Stephen Eatman
President of Resident Engagement
Sunshine Retirement Living
With each passing day, Artificial Intelligence becomes more powerful and the marketing buzz around it becomes more dramatic. While the reality doesn’t match the headlines, one thing is clear — no job will be immune from the effects of AI. Some jobs will be “safe.” Others will be rendered obsolete. What is the fate of the senior living salesperson?
John Lariccia
CEO & Co-Founder
WelcomeHome
Joe Van Kampan
SVP of Business Development
CITIZEN
Sponsors
PLATINUM SPONSOR
3:00 – 3:30 PM
Consumers are able to drive the buying process in many sales journeys, from getting a hotel reservation to airline ticket – even buying a car without talking to a dealer, a la Carvana. Senior living sales has traditionally been a hands-on process, but that might be changing, with some leaders even envisioning an entirely online experience. Learn how operators are adapting to a Carvana world, and what effect this has on move-ins, tours and conversions.
Track A
Breakout Sessions
Track B
In a world of internet listing services (ILS), it’s a strategic advantage to have your own well-developed lead flow system. It’s the equivalent of having a solar power system for your house in case the electricity goes out. It’s an extra generator in case of bad weather. It’s more horsepower in your engine, so you can travel a bit faster. It’s a hedge against price inflation. It’s freedom.
How do you go about building your own lead flow system? Well, that’s what we are going to talk about in this session. To take a quick peek behind the cover, it comes down to a website that you control, optimization for coverage in the search engines and the map listings, and a well-tuned paid media spend. Get these things right and you are off to the races. Leave them behind, or neglect them in any way, and you are paying street rates for gas if your business hopes to go anywhere.
John Jordan
Co-Founder
Go Local Interactive
Wade Goodman
SVP of Sales & Marketing
SRI
Sherrie Bebell
SVP of Sales & Marketing
Columbia Pacific Advisors
Deborah Howard
CEO
Senior Living SMART
What is Executive Connect?
Qualified providers can get a complimentary ticket to the event through our new Executive Connect program. A qualified provider is a VP or higher title, your organization has greater than $5 million in revenue annually, and you are willing to take up to four 15-minute pre-scheduled meetings with our sponsors at the event, arranged by SHN.
A $500 deposit is required to register for Executive Connect and will be refunded upon completion of meetings at the event. If a registrant fails to attend pre-scheduled meetings at the event, the deposit will not be returned. No refunds will be issued after 45 days out from the event - no exceptions.
Mariam Ali
Head of Website Fulfillment
CITIZEN
Janet Dunford
Dir. of Accounts & Strategy
CITIZEN
9:05 – 9:35 AM
Panel brought to you by FURTHER
Panel brought to you by Smart Girl Digital
Kelley Skarp
SVP of Sales & Marketing
The Arbor Company
Leah Miller
VP of Sales
Frontier Senior Living
Panel brought to you by Roobrik
From podcasts to videos to print, senior living marketers are raising their games to reach consumers in new ways, with more creative and cohesive strategies that reach consumers across devices, channels and platforms.
Sevy Petras
CEO
Priority Life Care
Mica Rees
Chief Officer of brand & Growth
Ohio Living
Robin Visser
Dir. of Marketing & Digital Strategies
Christian Living Communities
New Brands and Rebrands: How to sell, market fresh senior living concepts
Launching a new senior living brand or rebranding an existing company or offering is exciting but comes with particular hurdles to overcome. Go inside this process with leaders who know best practices and pitfalls in conceptualizing a brand, and formulating and executing a sales and marketing plan for the brand’s launch.
Staci Woods
Chief Growh Officer
Trilogy Health Services
Meg Tinklepaugh
Sr. Living Product & Marketing Manager
Goodwin Living
Gary Stephens
Area Dir. of Sales & Marketing
Ascent Living Communites
Opening Panel
9:00 – 9:30 AM
Program Concludes
10:30 AM
Track C
CCRCs and life plan communities are one of the oldest models of senior living in the United States, but they are also a hotbed of innovation, with cutting-edge providers meeting a new generation with new offerings. Hear from leaders with three such organizations about how they are selling a fresh vision to the boomers and beyond.
Selling the CCRC of the Future: Innovative models move the market
Sean Leonard
Chief Executive Officer
ActiveDEMAND
Carlene Motto
EVP & Chief Marketing Officer
Belmont Village
James Johnson
CPO & C0-Founder
Further
Innovation comes from experimentation, a strategy that has propelled the largest technology companies to success over the past decade. Traditionally, senior living operators have engaged in experimentation, but often faced challenges such as resource constraints, complexity, and inconclusive results. Recent advancements in industry tooling and AI capabilities now enable operators to conduct experiments more efficiently and effectively. Senior living operators that prioritize experimentation will gain a significant edge against the competition in the years to come.
Step into the future of senior living sales and marketing automation.
In this fun 30-minute session, you'll be part of the conversation around automation/AI's power to shape the landscape of senior living efficiency and productivity.
Join us for an interactive experience as we navigate the complexities, pitfalls to avoid, and best practices of sales and marketing automation in senior living.
We'll also unpack our "4 C's framework" for when and how to use automation/AI to close the gaps that leads fall through.
Carolyn Picton
Dir. of Sales & Marketing
Blakeford at Green Hills
Mona Hilton
CEO
Advantage Anywhere
Andrew Hilton
Manager Client Services
Advantage Anywhere
Senior living operators are reducing their reliance on third-party referral partners by beefing up local marketing strategies. Hear what marketing strategies are paying off and why and how senior living operators are directing more prospects to their websites in lieu of referral partners.
Randy Schellenberg
President
Comfortek
Going local: Operators expand in-house marketing strategies
Interested in Speaking?
Senior Housing News events provide an opportunity for industry executives to share their knowledge and expertise with our audiences. Submit your contact information if you’re interested in learning more about speaking opportunities.
Track A
Track B
Stop Drowning in Digital Leads: A Smarter Approach to Senior Living Marketing Automation - Brought to you by ndm
Panel brought to you by Citizen
Track C
Track A
Track B
Panel brought to you by Serviam
Allison Vanderford
Sr. Dir. of Sales Buckner Retirement
The AI Race: Adopting – and understanding – the hottest tech in senior living sales and marketing
10:45 – 11:15 AM
Artificial intelligence is the buzziest topic in technology, and its applications in senior living sales and marketing are promising and powerful. But with a race on to harness AI, providers must balance their embrace of the technology with an understanding of different platforms and even definitions of AI. Learn from leading operators about how they are approaching AI today and what they see as the greatest potential benefits and pitfalls going forward.
Gottfried Ernst
COO Cogir Senior Living
Jason Kohler
Executive VP of Senior Living Beztak
Track A
Track B
A Shifting Continuum: Selling, marketing senior living across different care levels
It’s no secret that senior living residents are living with many chronic conditions in 2025 – and yet, operators must cater to both residents’ needs and wants if they hope to attract them into their communities. Learn what senior living operators are doing to cater to residents across the continuum, how the profile of residents is changing in various care levels, and how a mix of needs and wants come into play from independent living through memory care and skilled nursing.
Allison Vanderford
Sr. Dir. of Sales Buckner Retirement
Panel brought to you by SiteStaff
11:20 – 11:50 AM
Finding all-star performers is a major challenge but hiring them, and empowering them through a smart org chart, can make all the difference in a company’s performance. Gain insights into attracting talent from other sectors, best-in-class professional development, and how providers have organized their sales and marketing functions.
Gottfried Ernst
COO Cogir Senior Living
Jason Kohler
Executive VP of Senior Living Beztak
Track A
Track B
Panel brought to you by Sentrics
Jennifer Hastings
Vice President of Marketing
Northbridge Companies
Aaron Catoe
Senior Vice President
12 Oaks Senior Living
Dawn Marie Trombetta
National Director of Sales
Watermark Retirement Communities
Michael Morris
President
Willow Ridge Senior Living
Sanela Graziose
EVP of Sales
Atria Senior Living
Gale Morgan
SVP of Sales
Mather
Brian Lane
Vice President of Strategic Development
Avenue Development
Karim Kassam
Co-Founder and Principal
Optima Living
Samantha Prinster
Vice President of Marketing
Allegro Management Company
Brandi Sharp
Vice President & Director of Sales
Allegro Management Company
Linda Jo Dutton
Sales & Marketing Director
Pegasus Senior Living
Pamela Filby
VP of Sales
Benchmark Senior Living
Loe Hornbuckle
CEO
Sage Oak
Emily Tucker
Vice President, Growth – Senior Housing Sales & Marketing
Trilogy Health Services
Kelley Skarp
Senior Vice President of Sales & Marketing
The Arbor Company
Curious how communities handle a large quantity of move-ins without breaking a sweat? We’re sitting down with execs from the top-performing companies on Senior Sign to hear exactly how they do it (and, yes, we’ll cover more than software). You’ll leave with ideas worth stealing!
Kaden McKenzie
Director of Sales
Senior Sign
Stephen Eatman
Vice President
Sunshine Retirement Living
Larry Williams
Director, Growth Solutions
Unlock Health
Brandon Christiansen
Director of Marketing
Primrose Retirement Communities, LLC
Sara Mitchell
President of Marketing
Solinity
Data Tells the Story: Inside the metrics that illuminate top trends, challenges in sales and marketing
9:35 – 10:05 AM
Senior living operators are gathering and analyzing more data than ever. Learn what senior living companies are tracking, how they manage that data and what they do with it – and what data points they believe are most illuminating of current trends, challenges and opportunities.
Rick Westermann
Chief Marketing Officer
LCS
Eric Varin
SVP of Sales
The Aspenwood Company
Kymm Clark
SVP of Sales & Marketing
Grace Managment
Pamela Filby
VP of Sales
Benchmark Senior Living
Lou Maranto
VP of Sales
Discovery Senior Living
When it comes to digital advertising, more isn’t always better. In fact, when you focus solely on generating volume, you will end up with an inbox full of junk leads. Join this panel of industry experts as they discuss proven methods to optimize digital ads to attract high-quality prospects. Discover how refining your targeting, messaging, and creative can ensure your lead generation strategy isn’t just about numbers—it’s about high-quality results.
Matt Grant
Director, Partner Strategy
Markentum
Rich Gordon
SVP, Sales and Marketing
Agewell Solvere Living
Lesley Yanak
SVP, Sales and Marketing
ONELIFE Senior Living
Brooke Saxon-Spencer
VP of Marketing
Claiborne Senior Living
Robin Visser
Director of Marketing and Digital Strategy
Christian Living Communities
In today’s rapidly-evolving industry landscape, building and sustaining an exceptional brand is a powerful strategic advantage. Sales and Marketing leaders are now leveraging cutting-edge technologies to deliver deeply empathetic, brand-aligned experiences at scale. Join our experts as they reveal strategies to integrate innovative solutions that amplify brand storytelling, streamline operations, and redefine the senior living experience.
Rick Westermann
Chief Marketing Officer
LCS
Rachel Cline
Corp. Sales Director
United Church Homes
Explore best practices to eliminate blind spots between marketing and sales, reduce role friction and align on shared goals to improve lead conversion and overall occupancy. Today’s prospect journey requires greater overlap between sales and marketing teams to keep leads engaged through a long, emotional decision process. This experienced panel has great insights to share!
Carlene Motto
EVP and Chief Marketing Officer
Belmont Village
Deborah Howard
CEO
Senior Living Smart
Eric Varin
SVP Sales & Marketing
The Aspenwood Company
Creating content that resonates with seniors and their families is key to facilitating sales. Join an expert panel as they explore how to craft content that not only informs but deeply connects with prospects at every stage of their decision-making journey. Learn the power of empathy, transparency, and storytelling in building trust, engaging families, and converting leads. Whether you’re new to the field or looking to refine your approach, this session offers actionable insights to elevate your senior living marketing strategy.
Jason Kohler
EVP of Senior Living
Beztak
Lacy Jungman
Chief Marketing Officer
Heritage Communities
Toshua Villegas
Senior Regional Sales Manager
Greystar
Jessica Kraft
EVP of Marketing and Sales
LifeStar Living
Jennifer Bishop
Vice President of Sales
Sonida Senior Living
Track C
Good first impressions: Operators revamp tours for a new generation
A senior living prospect’s first meeting can spell the difference between them moving in or moving on to a new community. But today’s prospects are hungry for information, and senior living operators must do more than show them well-manicured spaces to win them over.
Michael Marlow
Vice President of Sales Education
Watercrest Senior Living
Crissy Tohey
Head of Sales
Ascension Living
Michelle Anderson
EVP of Sales and Marketing
Provision Living
Molly Watts
Marketing & Communications Manager
Rose Villa
Brooke Saxon-Spencer
VP of Marketing
Claiborne Senior Living
Are you overwhelmed by the sheer volume of digital inquiries your senior living community receives? Learn how one community implemented a cutting-edge marketing automation program to better manage 200+ monthly digital leads and improve sales conversions.
Ashley Alpert
Chief Strategy Officer
ndm
Stephanie Riggs
Sr. Director of Sales Innovation
Continuing Life
One of the biggest barriers to moving into a community is the overwhelming process of the physical and emotional transition from home. Logistical complexities often delay the decision and lengthen the sales cycle. This session will focus on creating a streamlined move-in process to deliver happier residents and families who will make referrals and leave glowing reviews. Post sale marketing can be your secret weapon.
Maureen Longoria
CEO
LivNow Relocation
Megan Longley
Vice President of Sales
Acts Retirement Communities
Debbie Howard
CEO
Senior Living SMART
Geoff Duncan
VP of Marketing
True Connections Communities
Katharine Ross
President
Seniors Guide
Matt Paxton
Featured Expert on "Hoarders"
Founder of Transition Franchise Brands
Ginger Atwood
National Director of Marketing and Sales
Harbor Retirement Associates
Heidi LaVanway
Vice President of Marketing
Discovery Senior Living
