Breakfast & Networking
Opening Remarks
Networking Break
Inside the Care Ecosystem: Improving quality, reducing costs for memory care
Sharon Maguire
Vice President Health Services LCS
AJ Cipperly
VP of Memory Care
Arbor Company
Steve Gold
CEO
Refresh Mental Health
The Revolution Reaches Memory Care: Promise and Progress in AI, Virtual Reality and Other Tech
Panel Coming Soon
Lunch & Networking
Panel Coming Soon
8:00 – 9:00 AM
9:00 - 9:10 AM
9:45 - 10:15 AM
10:50-11:30 AM
11:00 - 11:30 AM
1:00 - 1:30 PM
12:00 - 1:00 PM
Track Two
Top 5 Legal Issues That Could Make or Break Your Next Behavioral Health Transaction Brought to you by Polsinelli
Track Two
IDD Investment Trends & Outlook
Track Three
Substance Use Outlook & Investment Trends
Chad Smith
CEO
Brightview
By leveraging a care ecosystem framework for individuals with memory care needs, Ochsner Health has been able to bring down spending and increase revenue within capitation payment models while providing more coordinated services to patients. Learn more about the care ecosystem, what it indicates about the future of memory care, and the role that senior living providers can play in this keynote conversation with Dr. Robert Sawyer, Co-Director, Cognitive Disorders and Brain Health Program at the Memory Care Clinic of Ochsner Health.
1:35 - 2:05 PM
Facing an Unmet Need in Memory Care: Keeping Couples Together
Beyond Need: Selling and Marketing Memory Care in a Competitive Market
Rachael Wonderin
CEO-Founder
Dementia By Day
Heather Tussing
President
The Aspenwood Company
Scott Quattrochi
COO
Landmark Recovery
The one challenge we know all couples face when working through a Memory Care diagnosis is the likelihood of not being able to stay in the same home while also having access to care and relief for the caregiving spouse. Together with the Board of Directors, ThriveMore is focused on transforming the lives of our community members in need of memory care and support. Rachael Wonderlin, CEO of Dementia By Day, has been closely engaged with ThriveMore as they developed an innovative model of care- a never before seen residential Couples’ Memory Care model. Learn more about this patent-pending model and how it will change the face of memory care in our industry.
While memory care is a needs-based offering, not all memory care programs are created equal -- get the latest insights into sales and marketing trends and techniques that are effective for this unique part of the care continuum.
Track Two
Sponsored Panel Brought to you by Kipu
Track Three
Outcome Tracking: The key to maximizing your behavioral healthcare portfolio brought to you by ERPHealth.
Networking Break
2:05 - 3:00 PM
3:00 - 3:30 PM
The Blueprint for Building a Best in Class Memory Care Program brought to you by The Joint Commission
Going from Programs to Purpose: Innovations in Creating Meaningful Engagement for Residents
Gaurav Bhattacharyya
CEO
Geode Health
Cole Smith
Corporate Dir. of Dementia Care
Brightview Senior Living
Charles de Vilmorin
CEO & Co-Founder
Linked Senior, Inc.
AJ Cipperly
VP of Memory Care
The Arbor Company
Explore the foundational steps necessary to establish a best in class memory care program. Join us as our esteemed panelists share their insights into the latest research, innovative care models in practice and operational strategies that contribute to exceptional memory care services. The session will also cover staff training and development, emerging technology and consumer engagement tactics to enhance the quality of life for individuals with memory impairments.
Memory care programming is constantly evolving, with a focus on not just keeping residents occupied but meaningfully engaged in life. From Montessori models to horticulture programs to all-women properties, learn how some leading operators are innovating in this key component of memory care.
Sue M. Paul MBA, OTR/L, CHC, FAS
Sr. Dir. of Well Being & Brain Health
Asbury Communities, Inc.
Track Two
Autism Investment Outlook
Kathleen Bailey Stengel
CEO
NeurAbilities Healthcare
Track Three
Treatment Centers Investment Trends & Outlook
John Peloquin
CEO
Discovery Behavioral Health
Richard Clark
CEO
Odyssey Behavioral Health
Rose Bromka
COO
Boulder Care
Melissa Dillon
Corporate Director of Memory Care
Senior Resource Group
John Hennegan
Partner
Shore Capital Partners
Bragg Hemme
Shareholder
Polsinelli
Tani Weiner
Shareholder
Polsinelli
Paul Gomez
Shareholder
Polsinelli
As M&A in behavioral health continues to accelerate, Polsinelli’s Behavioral Health Law Group will discuss some of the top legal issues that can make or break your next behavioral health transaction. Drawn from some of the most prominent behavioral health transactions over the past year, this is a session you will not want to miss!
Amy Beth DePreker, CALA, CMDCP
VP of Sales & Marketing
Artis Senior Living
Reed VanderSlik
President and CEO
ThriveMore
Tony Galvan
Assistant Vice President of Living Well
Vi Living
Paul Gomez
Shareholder
Polsinelli
Monique Farrell
Director of Development
ThriveMore
Rhonda Sanders-Simmonds
RN, Chief Customer Experience Officer
Trilogy Health Services, LLC
Tom McMahon
VP, I/DD Programs
Circulo
Michael Kotzen
President & CEO
Community Based Care
Matt Pettinelli
Founder & CEO
CapGrow Partners
Tom McMahon
VP, I/DD Programs
Circulo
Doug Moes PHD., BCBA-D
Chief Clinical Development Officer
The Stepping Stones Group
Harris Hyman
Managing Partner
Northwood Healthcare Partners
Eric Gremminger
Co-Founder & CEO
ERP Health
Terry Hyman
Managing Partner
Northwood Healthcare Partners
Stuart Irby
Investment Banker
Stephens
Tony Galvan
Assistant Vice President of Living Well
Vi Living
Mandy Shoemaker
Co-Founder
Prairie Elder Care
May 16, 2024 • Chicago, IL
Event Details
Hours
May 16 – 9:00 AM - 6:00 PM CT. Doors Open at 8 AM CT.
The Senior Housing News BRAIN Memory Care Conference is the essential event for owners, operators, developers, investors and thought leaders looking for education, insights, innovations and networking related to all aspects of memory care. From the latest care practices and design trends to the investment outlook for dementia and Alzheimers care delivery, this fast-paced conference gives you the knowledge and networking connections you need to succeed.
The event provides a great forum for attendees and sponsors to connect to establish new relationships or strengthen existing ones.
Who you can expect....
- Senior living owners, operators, developers and investors
- Architects and designers
- Physicians, social workers, nursing professionals
- Solution providers for engagement
- Technology providers
- Home health, home care, skilled nursing and behavioral health professionals
- And more......
Executive Connect
Get access to select conferences and events at no cost for your ticket*. As part of the Executive Connect program, qualified executives from providers or operators may apply for this ticket type and participate in a set number of meetings with pre-screened vendors at the event. If accepted, you will be granted a complimentary ticket to the event and required to attend scheduled meetings at the event and provide feedback on those meetings. *A refundable deposit is required to register and is refunded if you attend the required meetings at the event. No show or cancellations will forfeit the deposit, no exceptions.
Interested in Sponsoring?
Bolster the value of your brand, grow your contact lists and shake hands with peers and decision-makers.
Frequently Asked Questions
What is Executive Connect?
Qualified providers can get a complimentary ticket to the event through our new Executive Connect program. A qualified provider is a VP or higher title, your organization has greater than $5 million in revenue annually, and you are willing to take up to four 15-minute pre-scheduled meetings with our sponsors at the event, arranged by SHN.
A $300 deposit is required to register for Executive Connect and will be refunded upon completion of meetings at the event. If a registrant fails to attend pre-scheduled meetings at the event, the deposit will not be returned. No refunds will be issued after 45 days out from the event - no exceptions.
Where will the event be held?
BRAIN will be held at VenueSix10, 610 S Michigan Ave, Chicago, IL, 60605.
What ticket should I purchase?
Owner/operator tickets are for senior living owners and operators. Vendor tickets are for finance, technology, consulting and other roles that do not directly own and/or operate a senior living community.
My company or organization owns or is an active investor in a provider. Which ticket type can I purchase?
O If your organization owns or invests in a provider or providers in this space, your firm is classified as a private equity investor. If you wish to get the provider pricing, you would need to use that organization's email system/domain to register for the ticket to qualify as a provider. No exceptions.
What is a audio recordings ticket?
The ticket provides access to audio recordings only. Audio recordings will be provided within 48 hours after the in-person event.
What does my ticket include?
A ticket to BRAIN Conference includes access to all sessions, breakfast, lunch, refreshments, coat/bag check at the event as well as a networking reception.
What is the refund policy?
For all tickets, no refunds are available 45 days out from the event. No exceptions.
Will there be vendor booths?
There are options for sponsor exhibit space. Please click here to request information on sponsorship opportunities.
How do I contact the organizer?
Email us at [email protected].
© Senior Housing News 2022. All rights reserved.
Dress Code
Business Attire
Ticket Prices
Executive Connect: Complimentary*
Early Bird Provider: $500 Provider: $650
Early Bird Vendor: $900 Vendor: $1000
Past Attendees
Companies
Anthem Memory Care
Artis Senior Living
Bella Groves
Benchmark Senior Living
Brightstar Care
Cadence Senior Living
Discovery Senior Living
Frontier Management
Griffin Living
Hearthstone
Oakmont Manager Group
Pathway to Living
Pegasus Senior Living
Sunshine Retirement
The Arbor Company
University of Chicago Medicine
Titles
Architect
Brain Health Program Manager
CEO
Chief Customer Engagement Manager
Clinical Manager
Director of Dementia Training
Director of Community Engagement
Generation Program Director
Memory Support Manager
National Director of Memory Care
National Wellness Director
Senior Vice President, Population Health
VP of Cognitive Care
VP of Development
VP of Memory Care Engagement
VP of Operations - Assisted Living Division
In-Person Event Experience
Get an overview of what to expect from attending a premier Senior House News event.
Gold Sponsors
Silver Sponsors
Bronze Sponsors
In-Person Event Experience
Get an overview of what to expect from attending a premier Senior House News event.
Hotel Accomodations
Click here to access our room block at The Blackstone Hotel. Reservation cut-off date is April 24, 2024.
With demand surging, medical breakthroughs occurring, and technology transforming operational and clinical practices, hear from C-suite leaders about how to embrace and drive innovation while rising to challenges.
Isaac Scott
Founder & CEO
Anthem Memory Care
What Luxury Means in Memory Care: How Memory Care is Being Delivered in New, Super-Luxe Senior Living Settings
Luxury in senior living is reaching new heights, and memory care is not being left behind. Hear how “luxury” is being redefined even in a high-needs care setting.
Dr. Robert Sawyer
Co-Director, Cognitive Disorders and Brain Health Program
Ochsner Health
Tony Galvan Jr.
Assistant Vice President
Vi Living
Panel Coming Soon
11:30 - 12:00 PM
As M&A in behavioral health continues to accelerate, Polsinelli’s Behavioral Health Law Group will discuss some of the top legal issues that can make or break your next behavioral health transaction. Drawn from some of the most prominent behavioral health transactions over the past year, this is a session you will not want to miss!
Mike Williams
CEO/Co-Founder
English Meadows
Bragg Hemme
Shareholder
Polsinelli
Caroline Edasis
Vice President of Resident Engagement Mather
Paul Gomez
Shareholder
Polsinelli
Rocco Coniglio
Chief Revenue Officer
MindCare
Become an SHN+ Member and get 25% off your BRAIN ticket.
Did you know that SHN+ members get 25% off their ticket to BRAIN? They also get exclusive access to an SHN+ members-only luncheon during BRAIN. Get an SHN+ membership today to meet the leading executives in senior living.
Already a member? Contact Keelie Souders for your discounted ticket.
Loe Hornbuckle
CEO
Sage Oak
Trista Wilson
CEO
English Meadows
Rachael Wonderlin
Owner
Dementia By Day
Chris Hollister
CEO
Pegasus
Technology is infused within memory care, but to better serve residents and staff, operators are taking steps to stay on the cutting edge. Learn how artificial intelligence, virtual reality and other technologies are already making an impact, and the potential they hold to drive further transformations.
Doing It Differently: Innovations in dementia care ownership models, operating frameworks, and educational approaches
From new drugs to more effective ways of maintaining cognition, researchers and clinicians are making breakthroughs. Learn about how memory care providers stay up to date on evidence-based best practices and how they adjust operations accordingly.
Shelly Drews
Dementia Education Specialist
Heritage Communities
Heather Haberhern
SVP, Quality
Health Dimensions Group
Steve Gold
CEO
Refresh Mental Health
9:10 - 9:40 AM
Susannah Dwyer
CEO
Abe's Garden
Steve Gold
CEO
Refresh Mental Health
Memory Care Executive Outlook: Solving problems, driving progress for a new era
James Lee
Co-Founder & CEO
Bella Groves
Jessica Fredericksen
Director of Brain Health
Goodwin Living
Michael Gordon
Chief Investment Officer
EPOCH Senior Living
Dr. Ashlea Smalley
National Director of Memory Care and Life Enrichment
Grace Management Inc.
Loren B. Shook
President, Chief Executive Officer & Chairman
Silverado
Networking Break
10:15 - 11:00 AM
Breakout Sessions
Sponsor Talk
Breakout Sessions
Panel Coming Soon
Breakout Sessions
Sponsored Panel brought to you by Linked Senior Inc.
Breakout Sessions
Safety Quest: Evolving Practices for Preventing, Responding to Falls and Elopements
3:35 - 4:00 PM
Lisa Holloway
Vice president of Health Services
Kendal Corp.
Becky Smith
Regional Director, Clinical Services- East
Covenant Living
Syndell Lawhon
VP of Wellness
Vitality Living
Dawn Platt
SHINE Memory Care Director
Discovery Senior Living
Becky Smith
Regional Director, Clinical Services- East
Covenant Living
Those in memory care are in a constant quest to ensure resident safety while fostering autonomy and respecting residents’ dignity. Hear from providers about protocols, training and tech to achieve these goals.
Blurring Lines for Better Care: Assisted Living, Memory Care and the New Continuum
Senior living operators are blurring the lines between different product types to cater to a resident population that frequently lives with cognitive changes. Learn more about these efforts and how operators are better catering to more stages of dementia.
Sue Paul
Director of Well Being and Brain Health
Asbury Communities
Syndell Lawhon
VP of Wellness
Vitality Living
Breakout Sessions
3:40 - 4:20 PM
Panel Coming Soon
Going from Programs to Purpose: Innovations in Creating Meaningful Engagement for Residents
Gaurav Bhattacharyya
CEO
Geode Health
Cole Smith
Corporate Dir. of Dementia Care
Brightview Senior Living
Julie Ackley
Corporate Dir. of Memory Care Services
Acts Retirement
Michala Gibson
Co-Founder
Praire Elder Care
Memory care increasingly is an offering that is not limited to people with the most advanced cognitive needs, as there is increasing interest among consumers in maintaining brain fitness throughout the aging process. Learn how memory care is becoming a component of lower acuity senior living through wellness programs and early-stage dementia services.
Memory care programming is constantly evolving, with a focus on not just keeping residents occupied but meaningfully engaged in life. From Montessori models to horticulture programs to all-women properties, learn how some leading operators are innovating in this key component of memory care.
Amelia Schafer
Area Director of Memory Care
Ascent Living Communities
Michelle Cornelius, LMSW, EdM
VP of Memory Care Engagement
Cadence/Cogir
Doug Moes
Chief Clinical Development Officer
The Stepping Stones Group
Lisa Holloway
VP of Health Services
Kendal Corporation
Panel Coming Soon
Breakout Sessions
A Tougher Era for Risk Management: Media, Regulatory and Legal Scrutiny Intensify in Memory Care
Panel Coming Soon
Panel Coming Soon
4:25 - 4:55 PM
As M&A in behavioral health continues to accelerate, Polsinelli’s Behavioral Health Law Group will discuss some of the top legal issues that can make or break your next behavioral health transaction. Drawn from some of the most prominent behavioral health transactions over the past year, this is a session you will not want to miss!
Christopher Wolfington
Founder and Chief Revenue & Strategy Officer
FinPay
Bragg Hemme
Shareholder
Polsinelli
Loe Hornbuckle
CEO
Sage Oak
Sharon Maguire, SVP
Chief Health & Wellness
LCS
Loren Shook
CEO
Silverado
Cathy Hampton
Vice President of Operations
Charter Senior Living
Adam Benton
Founder
Stellar Senior Living
The Washington Post investigation on elopement is only the beginning of the industry’s new level of scrutiny. Hear from operators on where they see the biggest risks and best approaches for risk management.
Demand Incoming: Preparing for the Boomer’s Arrival in Memory Care
Hear how operators are preparing for a big demand influx, including how providers understand the needs and wants of the boomers, and strategies for scaling up services in a tough period for new development.
Loe Hornbuckle
CEO
Sage Oak
Dr. Upali Nanda
Global Practice Director, Research HKS
Cathy Hampton
Vice President of Operations
Charter Senior Living
Loren Shook
CEO
Silverado
Breakout Sessions
Networking Reception
5:00 - 7:00 PM
Networking Reception
May 16, 2024
5:00 - 7:00 PM CT
Chris Coelho
Chief Operating Officer
Abe’s Garden
Brandon Ribar
CEO
Sonida Senior Living
Doing It Differently: Innovations in dementia care ownership models, operating frameworks, and educational approaches
Terry Lallky
VP of Clinical Services
Anthem Memory Care
Breakout Sessions
Breakout Sessions