Interested in sponsoring the Sales Summit? Click below to request a conversation on the options available.

A Hybrid Experience

Frequently Asked Questions

Julie Podewitz
Founder & CEO
Grow Your Occupancy

Why attend?

  • Network and connect face-to-face with senior living sales & marketing professionals
  • Learn strategies from some of the top leaders in the field
  • Gain insights and ideas to help shape your 2023 planning and goals
  • Bring the ideas to your sales and marketing teams for inspiration
  • Augment your training programs & send team members to attend
  • Use this opportunity to help your planning for the year ahead
  • SHN events have the best content, attendees, and venues of any industry event
  • Small, intimate opportunity to learn and build industry relationships

Where is the in person event located at?

The event will take place at Convene that is located at 1201 Wilson Blvd 30th floor, Arlington, VA 22209.

What is the refund policy?

Refunds will be available up until 60 days from the event. Any purchases after October 1, 2022 are non-refundable.

Are there any COVID-19 or health policies in place at this event?

There are currently no masking or vaccination requirements at this time. We follow state, local and venue guidelines that are subject to change. We will notify attendees if anything should change.

What type of ticket should I purchase?

If you are directly employed by a senior living or senior housing owner, operator or developer, you should purchase a provider ticket. Senior Housing News will review each ticket purchase and determine eligibility at its sole discretion.

Is there a hotel recommendation or block?

The main hotel is LeMeridien Arlington. There is a small block remaining at the Residence Inn.

LeMeridien Arlington

Residence Inn - Arlington, VA (

I can't make it to the live event. Where can I find details on the webinar series?

The third annual SHN Sales Summit webinar series will take place on January 18-19, 2023. You can register and find more details here.

 If I register for the live event, am I automatically registered for the webinar series?

Yes, we will automatically add you to the webinar series if you purchase a ticket to the live event.

I have other questions? Who should I contact?

Email us at [email protected].

Senior Housing News is proud to present the 2022-2023 Sales Summit. This hybrid event provides an opportunity for participants to engage in either a live or virtual format. 

The live portion of the event will take place on December 1, 2022 in Arlington, VA. The full day event will provide an opportunity to those leaders and sales & marketing professionals to learn, strategize, and share ideas on what’s worked for them in 2022 and how they are preparing for 2023. This interactive format will feature panel presentations/discussions with senior sales leaders and sponsors providing thought leadership to help augment the discussion.

Following the live session on December 1, Senior Housing News will host its 
Sales Summit webinar series on January 18 and 19, 2023. This will include up to 6 webinars featuring nationally renowned speakers focused on delivering strategy ideas, execution steps, and inspiration on recharging and rebooting sales & marketing professionals for the year ahead.

© Senior Housing News 2022.  All rights reserved.

Sponsorship Information

Request Sponsorhip Details

Who Attends?

  • C-Suite (CEOs, COOs, CMOs)
  • VP Sales & Marketing
  • National Sales Directors
  • Chief Development Officer
  • Regional Directors
  • Director of Sales / Marketing

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Sponsored By:

Can't Make It In Person?

  • Asset Managers
  • Principals, Investors
  • Communications professionals
  • Executive Directors
  • General Managers
  • and more......


8:00 - 9:00 AM


9:00 - 9:15 AM

Opening Remarks

9:15 - 10:00 AM

Sales Leaders Roundtable: Outlook for 2023

The senior living sales process is being reinvented to address common shortcomings and meet the future consumer. Hear from sales leaders about this overhaul, from better communication with prospects to more pertinent KPIs for sales teams, from balancing corporate efficiency with local empowerment to maximizing the power of digital channels.

10:00 - 10:30 AM 

Walk in our Shoes: Understanding the Adult Child Perspective

Moving into a senior living community is a big decision for anyone considering it.  In this session, we will explore the decision-making process through the lens of the adult children who are learning about the world of senior living with their parents. Join us for an interview with real family members who share the ups and downs of exploring senior living communities, and hear their insights about how sales can better connect with prospective families. Sponsored by JD Solutions.

10:30 - 11:00 AM

Networking Break

11:00 - 11:30 AM

Redefining the Digital Experience Post-Pandemic

Covid-19 forced a rapid and massive shift to digital sales and marketing practices in senior living. Hear more about how providers have cemented the shift to digital, including best practices for engaging with prospects across different channels, maximizing the usefulness of data, training sales pros and devising budgets for the digital era, digital pitfalls, and how to balance tech with a high-touch experience.

11:30 - Noon

One Size Doesn’t Fit All: How Multichannel Marketing and Attribution Fills Your Sales Pipeline

Senior housing marketing is unique with many loved ones participating in the decision-making process to choose a community. To reach these stakeholders, you need a multichannel marketing approach to capture, connect, and convert prospects at different stages of the journey. The session will share how performance-driven marketing solutions and attribution insights can fill your sales pipeline and grow your occupancy. Sponsored by Conversion Logix.

Noon - 1:00 PM


1:00 - 1:30 PM

Selling Value vs. Price

With inflation at historically high levels, it’s critical to sell value rather than compete on price in senior living. Learn more about what “selling value” means for senior living and how providers are able to drive occupancy without resorting to discounts and other incentives.

1:30 - 2:00 PM

The Power of the Call: How to Prioritize Phone Leads to Achieve Your Sales Goals

Which leads convert the best? The answer might surprise you. Operators who prioritize and properly handle their phone calls can drive significant sales gains and increased visibility to which sources are driving the best outcomes. In high-volume areas, executives need to get creative to maximize operational efficiencies and ensure that phone leads get the best possible experience. Providers like Brightview Senior Living have evolved their sales and marketing strategies to prioritize calls and are now reaping the rewards. Streamline your sales process in this data-driven session on the power of phone leads for maximum return.  Sponsored by Serviam Care Network.

2:00 - 2:30 PM

Networking Break

2:30 - 3:00 PM

The Connected Consumer: The Driver for Elevated Content, Prospect Leads, and Staffing 

Your communities are full of unique and creative opportunities to share your personal and passionate story. Learn how the various ways we engage current residents and the rich amenities we provide them can help us reach new customers, attract talented team members, and elevate the brand. Discover how the right strategic marketing mindset can take good ideas that are working in your communities and elevate them to great ideas! Learn more about new and trending marketing channels like TikTok that can share the message that matters most to current and future residents and team members. Sponsored by Markentum.

3:00 - 3:30 PM

New Ways to Deliver the On-Site Experience

Post-Covid, it has become harder to bring residents through the door for in-person sales events. But some operators have found a way to do that, and they say it’s paying off in leads and move-ins. Hear from senior living operators about how they are making in-person events work in the post-pandemic world and the effect it has had on their occupancy and margin recovery.

3:30 PM - Wrap

Jennifer Dixon
Founder & CEO
JD Solutions Group

Severine Petras
Priority Life Care

Rick Westermann
Chief Marketing Officer

Lou Maranto
Senior Vice President of Sales
Discovery Senior Living

Pre-Event Cocktail Hour

Join attendees for a pre-event cocktail hour for registered attendees at the LeMeridien Arlington between 5:00 - 7:00 pm. 
Drinks and light appetizers will be served. 
Contact us if you have questions.

Christy Van Der Westhuizen
Senior Vice President of Sales & Marketing
Legend Senior Living

Gale Morgan
Senior Vice President, Sales

Chris Mohrman 

Kelly Stranburg
LE3 Solutions

Ginger Atwood 
Corporate Director of Marketing & Communications
Harbor Retirement Associates (HRA)

Nicole Rozsa
Managing Director of Marketing
Arrow Senior Living Management

Jack McCarty
VP of Sales and Marketing
Pacifica Senior Living

Jeff Gronemeyer
Vice President, New Business
Conversion Logix

Jennifer Sciore
Corporate Director of Sales
Presbyterian Senior Living

Jeff Davidson
VP of Solutions Engineering
Serviam Care Network

Mike Thompson
Director of Digital Marketing
Brightview Senior Living

Janine Witte
SVP Sales & Marketing 
Senior Lifestyle

Susan Dolton
Corporate Director of Sales at Goodwin Living