Innovators, disruptors and industry players are redefining senior living development — planting their stakes to carve out the next phase and reshape the future.

We’re gathering architects, investors, builders, developers, and interior designers to the virtual stage who are involved in the next generation of senior housing development.

Event Details

Both Days: 9:00 am - 3:00 pm Central Time
Who Attends
Owners, operators, CEOs, COOs, architects, designers, developers, planners and more.

Event Highlights

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  • October 14
    9:15 - 9:45 AM
    BUILD Talk: Middle Market

    • Beth Mace
      Chief Economist and Director of Capital Markets Outreach
      National Investment Center for Seniors Housing and Care
  • October 14
    10:00 - 10:30 AM
    Fireside Chat: Inside Watermark’s Integrative Wellness Model

    With high-end spa elements and an innovative pricing model based on membership fees and unbundled services, Watermark is blazing a new path with its integrative wellness model. Hear from Watermark Chairman David Freshwater about what the integrative wellness centers will bring to the market, and the consumer imperatives that led the company down this path.

    • David Freshwater
  • October 14
    10:45 - 11:15 AM
    Middle Market Senior Living at Scale: The Clover Model

    Now backed by capital from Welltower and The Carlyle Group, Clover Management founder and CEO Michael Joseph is scaling up a proven middle-market product. Hear how Joseph created the Clover model and how it serves this swiftly growing consumer segment.

    • Michael Joseph
      Clover Group
  • October 14
    11:30 AM - 12:00 PM
    Hospitality & Technology - Delivering a Next Generation Experience

    Hear about how the combination of connectivity, smart devices and systems automation is being demanded by senior living residents and how operators are rethinking their delivery to meet these needs.

    • Ginna Baik
      Strategic Business Development Manager
      CDW Healthcare
  • October 14
    12:15 - 12:45 PM
    The Future is Niche: Creating Senior Living for Affinity Groups

    One size does not fit all in senior housing, and a major opportunity exists to create communities specifically tailored for underserved groups. Learn about two such projects, to serve the Orthodox Jewish community of Denver and South Asians in the Chicago area.

    • Anuja Gupta
      Principal & Managing Partner
      Aman Living
    • Josh Fine
      Executive Vice President
      Focus Property Group
  • October 14
    1:00 - 1:30 PM
    Post COVID – New Design Strategies for Success

    • Dennis Boggio
      Lantz-Boggio Architects & Interior Designers
    • David Fik
      Lantz-Boggio Architects & Interior Designers
  • October 14
    1:45 - 2:15 PM
    Senior Living Comes to Hipsturbia

    The rise of hipsturbia is a top real estate trend for 2020. These are “hip” first-ring suburbs of metro areas attracting mixed-use development and fostering intergenerational living, presenting a major opportunity for senior housing. Learn more about this from developers bringing this trend to life.

    • Michael McLean
      Condor Partners
    • Byron Carlock
      Real Estate Practice Leader
  • October 14
    2:30 - 3:00 PM
    Launching an Operator: Vertically Integrating Development, Ops

    Having the right operator is crucial to driving the value of any senior living real estate investment, and it’s not easy to find the right partner. Hear from developers about how and why they decided to launch their own operating companies in the last year, and the benefits they expect to draw from vertical integration.

    • David Cocagne
      President & CEO
      Vermilion Development
    • Ben Burke
      CA Senior Living
  • October 15
    10:00 - 10:30 AM
    Meeting the Workforce Crisis: Inside Salt Hotels’ Innovative Approach

    Before opening a location in Asbury Park, New Jersey, Salt Hotels held a 12-week “school” enrolling nearly 200 students interested in hospitality. More than 100 Salt School grads were hired to work at the hotel, which has had excellent retention and employee engagement. Hear from Salt Hotel CEO David Bowd, who is also leading the creation of West Elm Hotels, about how Salt School is run and why it could work in senior living.

    • David Bowd
      Salt Hotels
  • October 15
    10:45 - 11:15 AM
    Building for the “New Normal:” Have You Reassessed Your Technology Needs?

    COVID-19 is making us rethink how we future-plan our communities. In this session, you'll learn how one community is: - Leveraging automated contact tracing and case management to identify and manage contagious diseases - Expand entertainment beyond TV programming and WiFi - Engage residents wherever they are to help them connect meaningfully Use technology to gain a 360-degree view of resident needs to transform care from reactive to proactive Senior Living operators are reevaluating and planning will have to start now!

    • Joe Jasmon
      CEO / Managing Partner
      American Healthcare Management Group
    • Rick Taylor
      Executive VP
  • October 15
    11:30 AM - 12:00 PM
    Fireside Chat: Le Groupe Maurice Makes Luxury Attainable

    Entrepreneur Luc Maurice has helped define retirement living in Canada and is poised to expand a 30-property portfolio with new capital partner Ventas. Hear how Le Groupe Maurice builds large urban communities for discerning residents, and learn valuable lessons from the Canadian approach to senior housing.

    • Luc Maurice
      Founder & President
      Le Groupe Maurice
  • October 15
    12:15 - 12:45 PM
    Affordable Senior Housing with Attitude: How SHAG Gets It Done

    SHAG has brought a cheeky brand of affordable senior housing to the Pacific Northwest, including through large buildings and mixed-use projects. Hear from SHAG Executive Director Jay Woolford about what’s in the pipeline and the non-profit’s “independent living light” model.

    • Jay Woolford
      Executive Director
  • October 15
    1:00 - 1:30 PM
    How to Design Future Senior Care Environments to Support Better Infection Control and Quality of Life

    As COVID-19 continues to affect Senior Living communities, many providers are looking for ways to adapt their current buildings to keep residents and staff safe. In response to the pandemic, Direct Supply assembled a multidisciplinary task force focused on emerging senior housing trends for Senior Living design, technology and infection control.

    • Erin Berry
      Director of Interior Design
      Direct Supply
    • James Jansen
      Senior Product Manager – Technology & Electronics
      Direct Supply
  • October 15
    1:45 - 2:15 PM
    Development Goes Big: Major Residential Players Set Their Sights on Seniors

    Senior living is no longer seen as a niche market for development, and massive companies with heavyweight portfolios of multifamily and other assets are entering the space. They bring the expertise and capital to execute on big ambitions.

    • Ed Woodbury
    • Ryan Pritchard
      Director of Health Care & Senior Living
  • October 15
    2:30 - 3:00 PM
    Franchising Comes to Senior Living: The BrightStar Model

    BrightStar is one of the largest franchise-based home care companies in the nation, with over 300 locations. Now, the company has launched BrightStar Senior Living, bringing the franchise model to assisted living and memory care with three properties operational. Hear what it takes to build a BrightStar Senior Living location, advantages and challenges of the franchise model, and why this approach might claim a larger market share in the future.

    • Shelly Sun
      Founder and CEO
      BrightStar Care and BrightStar Senior Living
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