The Future of Senior Living Development

Innovators, disruptors and industry players are redefining senior living development — planting their stakes to carve out the next phase and reshape the future.

We’re gathering architects, investors, builders, operators, developers, and interior designers involved in the next generation of senior housing development.

Click here to see last year’s BUILD attendee list.

Event Details

8:30 am - 5:00 pm
Venue Six10, 610 S. Michigan Ave, Chicago, IL 60605
Who Attends
Owners, operators, CEOs, COOs, architects, designers, developers, planners and more.
Download attendee list
Dress Code
Business Casual
Sponsor Options

Event Highlights

Happy Hour
Registered attendees are invited to a complimentary happy hour the evening before BUILD. Details to follow. RSVP when you purchase your ticket.
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  • 8:30 - 8:35 AM
    Opening Remarks

  • 8:35 - 8:55 AM
    Fireside Chat: Inside Watermark’s Integrative Wellness Model

    With high-end spa elements and an innovative pricing model based on membership fees and unbundled services, Watermark is blazing a new path with its integrative wellness model. Hear from Watermark Chairman David Freshwater about what the integrative wellness centers will bring to the market, and the consumer imperatives that led them down this path.

    • David Freshwater
      Watermark Retirement Communities
  • 8:55 - 9:05 AM
    BUILD Talk - Middle Market

    • Beth Burnham Mace
      Chief Economist & Director of Outreach
  • 9:05 - 9:25 AM
    Middle Market Senior Living at Scale: The Clover Model

    Now backed by capital from Welltower and The Carlyle Group, Clover Management founder and CEO Michael Joseph is scaling up a proven middle-market product. Hear how Joseph created the Clover model and how it serves this swiftly growing consumer segment.

    • Michael Joseph
      Founder & CEO
      Clover Management
  • 9:25 - 9:55 AM

  • 9:55 - 10:05 AM
    BUILD Talk - Direct Supply

    • Erin Berry Harps
      Director Of Interior Design
      Direct Supply Aptura
  • 10:05 - 10:25 AM
    Affordable Senior Housing with Attitude: How SHAG Gets It Done

    SHAG has brought a cheeky brand of affordable senior housing to the Pacific Northwest, including through large buildings and mixed-use projects. Hear from SHAG Executive Director Jay Woolford about what’s in the pipeline and the non-profit’s “independent living light” model.

    • Jay Woolford
      Sustainable Housing for Ageless Generations (SHAG)
  • 10:25 - 10:35 AM
    BUILD Talk - Moving Station

    • Daniel B. Amdur
      President & CEO
      Moving Station
  • 10:35 - 10:50 AM
    Meeting the Workforce Crisis: Inside Salt Hotels’ Innovative Approach

    Before opening in Asbury Park, NJ, Salt Hotels held a 12-week “school” enrolling nearly 200 students interested in hospitality. More than 100 Salt School grads were hired to work at the hotel, resulting in excellent retention and employee engagement. Hear more about how Salt School is run and why it could work in senior living.

    • David Bowd
      CEO & Co-Founder
      Salt Hotels
  • 10:50 - 11:10 AM

  • 11:10 - 11:35 AM
    The Future is Niche: Creating Senior Living for Affinity Groups

    One size does not fit all in senior housing, and a major opportunity exists to create communities specifically tailored for underserved groups. Learn about two such projects, to serve the Orthodox Jewish community of Denver and South Asians in the Chicago area.

    • Anuja Gupta
      Managing Partner
      Verandah Senior Living
    • Josh Fine
      Focus Property Group
  • 11:35 AM - 12:00 PM
    Fireside Chat: Le Groupe Maurice Makes Luxury Attainable

    Entrepreneur Luc Maurice has helped define retirement living in Canada and is poised to expand a 30-property portfolio with new capital partner Ventas. Hear how Le Groupe Maurice builds large urban communities for discerning residents, and learn valuable lessons from the Canadian approach to senior housing.

    • Luc Maurice
      Founder & President
      Le Groupe Maurice
  • 12:00 - 1:00 PM

  • 1:00 - 1:10 PM
    BUILD Talk - Lantz-Boggio

    • David Fik
  • 1:10 - 1:30 PM
    Franchising Comes to Senior Living: The BrightStar Model

    BrightStar is one of the largest franchise-based home care companies in the nation. Now, the company has launched BrightStar Senior Living, bringing the franchise model to assisted living and memory care with three properties operational. Hear about the advantages and challenges of the franchise model, and why this approach might claim a larger market share in the future.

    • Shelly Sun
      Founder & CEO
      BrightStar Care
  • 1:30 - 1:40 PM
    BUILD TALK - Senior TV

  • 1:40 - 2:10 PM
    Development Goes Big: Major Residential Players Set Their Sights on Seniors

    Senior living is no longer seen as a niche market for development, and massive companies with heavyweight portfolios of multifamily and other assets are entering the space. They bring the expertise and capital to execute on big ambitions.

    • John Ziegenhein
    • Ryan J. Pritchard
      Director, Healthcare and Senior Living
  • 2:10 - 2:40 PM

  • 2:40 -2:50 PM
    BUILD Talk - Hospitality & Technology: Delivering a Next Generation Experience

    Hear about how the combination of connectivity, smart devices and systems automation is being demanded by senior living residents and how operators are rethinking their delivery to meet these needs.

    • Ginna Baik
      Senior Practice Leader
      CDW Healthcare
  • 2:50 - 3:10 PM
    The Future is Modular: Skender Delivers on the Promise of Pre-Fab

    Prefabricated housing is gaining in acceptance and popularity, and it could hold the key to more economical and predictable senior housing development. Skender is at the forefront of this trend, going from a traditional construction company to a vertically designer and manufacturer of manufactured housing, from a new plant in Chicago.

    • Stacy Scopano
  • 3:10 - 3:30 PM
    Senior Living Comes to Hipsturbia

    The rise of hipsturbia is a top real estate trend for 2020. These are “hip” first-ring suburbs of metro areas attracting mixed-use development and fostering intergenerational living, presenting a major opportunity for senior housing. Learn more about this from developers bringing this trend to life.

    • Michael McLean
      Condor Partners
    • Byron Carlock
      U.S. Real Estate Leader
  • 3:30 - 4:00 PM
    Launching an Operator: Vertically Integrating Development, Ops

    Having the right operator is crucial to driving the value of any senior living real estate investment, and it’s not easy to find the right partner. Hear from two developers — CA Ventures and Silver Birch — about how and why they decided to launch their own operating companies in the last year, and the benefits they expect to draw from vertical integration.

    • David Cocagne
      Founder & Chairman
      Silver Birch Living
    • Benjamin Burke
      CA Ventures
Book overnight accommodations through our exclusive hotel block at the historic Palmer House Hilton.
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