Information from Pew Research Center shows YouTube and Facebook are the most used social channels for seniors and their adult children, with 83% of 50-64 year olds and 60% who are 65 and older watching YouTube. Meanwhile, 69% of 50-64 year olds and 58% of those 65+ are using Facebook.

When you know where your prospects are, you know more about how to get them in the building. One California provider did just that, growing their occupancy from 73% to 92% in just 90 days.

Their path to those numbers? Meeting prospects where they are — digitally. Welcome to the new age of lead conversion. In this eBook, you will learn:

• What defines the new age of lead conversion
• The Dos and Don’ts of marketing automation
• The three steps to increase move-ins
• And more!