Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services. While a growing number of senior […]
Willow Valley Communities
Senior. Retirement. Assisted living. All are terms familiar to senior housing marketing. But a new wave of name changes is taking communities and companies away from their traditional branding. These name changes, some say, have both advantages and disadvantages. In some cases, providers may find a broader market reach and an overall better reflection of […]
A spate of rebranding initiatives in the senior housing space have seen companies dropping words like “retirement” and “assisted living” from their names, with varying motivators. Some have kept “senior living,” while changing other aspects of their brands. All are joined by the common thread of rebranding—and capturing the boomer consumer—although the exact reasons for […]
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