A spate of rebranding initiatives in the senior housing space have seen companies dropping words like “retirement” and “assisted living” from their names, with varying motivators. Some have kept “senior living,” while changing other aspects of their brands. All are joined by the common thread of rebranding—and capturing the boomer consumer—although the exact reasons for […]
Occupancy concerns are falling as attention to middle market senior housing rises, and M&A activity continues across the sector. Those are just some of the insights coming from leaders in the world of senior housing on the dawn of this new decade.
This report reveals the depth of senior housing’s interest in active adult, the execution of the product and how these factors are re-writing the care continuum.
After a decade of whispers, trials, pilots and promise, virtual reality now seems on the precipice of a boom in senior housing and senior care settings.