Movers & Shakers: LCS’ New Chief Investment Officer; Willow Valley Names COO

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Senior Living Banks on Rebranding to Capture Boomers

A spate of rebranding initiatives in the senior housing space have seen companies dropping words like “retirement” and “assisted living” from their names, with varying motivators. Some have kept “senior living,” while changing other aspects of their brands. All are joined by the common thread of rebranding—and capturing the boomer consumer—although the exact reasons for […]