Every sale has a hook, line and sinker — even in senior living. And behind every sale is a marketing campaign that works in the same way. But senior living providers have long struggled to bridge the gap between marketing and sales, facing a population that doesn’t necessarily want the product they’re selling. And with […]
This report reveals the depth of senior housing’s interest in active adult, the execution of the product and how these factors are re-writing the care continuum.
After a decade of whispers, trials, pilots and promise, virtual reality now seems on the precipice of a boom in senior housing and senior care settings.
The impending wave of baby boomers into the senior population will bring more than just massive numbers of potential residents. This isn’t merely a question of bulk. It’s a question of breadth, with a wider range of seniors becoming inherently trickier to serve.