Transform Podcast #58: Westminster Communities of Florida CEO Terry Rogers

Florida is the current epicenter of the coronavirus pandemic in the U.S., but that has not translated into a lingering occupancy loss for Westminster Communities of Florida. In fact, the organization is maintaining an occupancy rate at around 91% amid those challenges. CEO Terry Rogers says the key to the organization’s ability to maintain stable […]

Westminster CEO Rogers: We Must Adopt New Models to Meet Future Consumers

Florida is the current epicenter for the coronavirus pandemic — but Westminster Communities of Florida has maintained an occupancy rate of around 91% despite those challenges. The reason why, according to CEO Terry Rogers, is that the organization’s communities are safer than the cities where they’re located thanks to higher vaccination rates among the organization’s […]

The Bottom Line: Westminster Communities of Florida CFO on Toughest Workforce Challenges, Possible Bond Rating Changes

Like many nonprofit providers, Westminster Communities of Florida is balancing stability amidst Covid-19 pressures with maintaining its bond rating. And that may prove to be a greater challenge in 2021, even as there are signs that pandemic-related pressures felt by the industry could soon ease. Fitch Ratings, the New York City bond rating agency, is […]

Problem Solvers: Improving Virtual Tours to Sell Senior Living

The Covid-19 pandemic has created myriad problems for senior living providers. But these problems are not insurmountable, and companies across the industry are devising creative solutions. In this series, we’re surveying industry leaders to highlight these actionable solutions. For this edition, we asked leaders with Brookdale Senior Living (NYSE: BKD), Senior Lifestyle Corp., Kendal Corp. […]

Brightview, Westminster Sales Teams Adjust Metrics, Incentives While ‘Straddling Two Worlds’

Senior living sales and marketing teams struggled mightily in 2020, but the ongoing vaccination effort is a ray of hope that occupancy will stabilize and begin to grow. Still, the fact remains that the pandemic rages on, and it will be months before providers are truly capitalizing on pent-up demand, Brightview Senior Living Regional Sales […]

Terry Rogers to Become CEO of Westminster Communities, Exit CLC/Cappella

Christian Living Communities (CLC) President and CEO Terry Rogers is stepping down from his post at the Englewood, Colorado-based senior living provider and leaving for warmer weather. In April, Rogers will take on a new role as CEO of Orlando, Florida-based senior living nonprofit Westminster Communities of Florida. The organization has 22 senior living locations […]

Presbyterian Senior Living Appoints Bernardo as CEO

Presbyterian Senior Living (PSL), one of the largest non-profit senior living providers in the nation, has named Jim Bernardo as president and CEO. Following the retirement of Stephen Proctor, Bernardo took the role of acting CEO in June 2019. Bernardo has been with PSL for three decades, beginning his career as an executive director and […]

Large Nonprofit Trinity Eyes Active Adult, Would Take On Private Equity Models

Having taken the role in Oct. 2016, Steve Kastner has now been CEO of Trinity Health Senior Communities for three years — and it’s been an eventful time. With a portfolio rebalancing effort largely complete, the Livonia, Michigan-based nonprofit is pursuing growth in lower acuity settings, including an active adult model that could compete against […]

Transactions & Financings: JLL’s $2B HFF Acquisition Approved; Presbyterian-Westminster Merger Called Off

JLL completes $2B HFF acquisition Stockholders at Dallas-based capital services provider HFF (NYSE: HFF) last week approved a proposal by commercial real estate services firm JLL (NYSE: JLL) to buy HFF in a cash-and-stock transaction valued at $2 billion. News of the deal was first announced in March. Both firms are active in the senior […]

HumanGood, Presby’s Affiliation to Create 6th-Largest Senior Living Nonprofit

The largest non-profit senior living provider in the state of California, HumanGood, will be extending its reach to the East Coast through a planned affiliation with Presby’s Inspired Life. The combined entity will be the sixth-largest national non-profit senior living provider, the organizations stated Monday in announcing the affiliation. Pleasanton, California-based HumanGood serves nearly 10,000 […]