How Senior Living Operators Are Turning the Page on Turnover

While staffing issues have moderated slightly from the doldrums of three years ago, senior living operators are still working to solve turnover rates among their ranks using initiatives to improve retention. In a new environment in which wage rates are seemingly permanently elevated compared to just a few years ago – with workers worthy of […]

‘Only Way to Serve Them’: Why More Senior Living Operators Are Opting to Affiliate

As the era of the single-site and small-system operator comes to a close, organizations are increasingly looking to scale by affiliating with one another. While operators have long sought affiliations as a creative way to grow – particularly on the nonprofit side of the industry – the challenges of operations in recent years have pushed […]

How Liberty Senior Living, ISL, Westminster Evolved for New Era of Dining and Wellness

The future of senior living wellness and dining lies in resident choice, tech-enabled efficiency — and maybe boxing. These are all examples of strategies operators including Westminster Communities of Florida, Liberty Senior Living and Integral Senior Living (ISL), are exploring or implementing in 2023. They are doing so not only to bolster their wellness and […]

Senior Living’s Talent Pool is Shrinking. These Strategies Could Help Widen It

As the senior living labor pool continues to shrink, operators are finding ways to reinvent old tactics for attracting prospective employees and finding new ways to combat staffing issues. It’s no secret that operators are facing recruitment and retention issues amid a highly competitive labor market. The assisted living workforce contracted 6.7% between February 2020 […]

Transform Podcast #58: Westminster Communities of Florida CEO Terry Rogers

Florida is the current epicenter of the coronavirus pandemic in the U.S., but that has not translated into a lingering occupancy loss for Westminster Communities of Florida. In fact, the organization is maintaining an occupancy rate at around 91% amid those challenges. CEO Terry Rogers says the key to the organization’s ability to maintain stable […]

Westminster CEO Rogers: We Must Adopt New Models to Meet Future Consumers

Florida is the current epicenter for the coronavirus pandemic — but Westminster Communities of Florida has maintained an occupancy rate of around 91% despite those challenges. The reason why, according to CEO Terry Rogers, is that the organization’s communities are safer than the cities where they’re located thanks to higher vaccination rates among the organization’s […]

The Bottom Line: Westminster Communities of Florida CFO on Toughest Workforce Challenges, Possible Bond Rating Changes

Like many nonprofit providers, Westminster Communities of Florida is balancing stability amidst Covid-19 pressures with maintaining its bond rating. And that may prove to be a greater challenge in 2021, even as there are signs that pandemic-related pressures felt by the industry could soon ease. Fitch Ratings, the New York City bond rating agency, is […]

Problem Solvers: Improving Virtual Tours to Sell Senior Living

The Covid-19 pandemic has created myriad problems for senior living providers. But these problems are not insurmountable, and companies across the industry are devising creative solutions. In this series, we’re surveying industry leaders to highlight these actionable solutions. For this edition, we asked leaders with Brookdale Senior Living (NYSE: BKD), Senior Lifestyle Corp., Kendal Corp. […]

Brightview, Westminster Sales Teams Adjust Metrics, Incentives While ‘Straddling Two Worlds’

Senior living sales and marketing teams struggled mightily in 2020, but the ongoing vaccination effort is a ray of hope that occupancy will stabilize and begin to grow. Still, the fact remains that the pandemic rages on, and it will be months before providers are truly capitalizing on pent-up demand, Brightview Senior Living Regional Sales […]

Terry Rogers to Become CEO of Westminster Communities, Exit CLC/Cappella

Christian Living Communities (CLC) President and CEO Terry Rogers is stepping down from his post at the Englewood, Colorado-based senior living provider and leaving for warmer weather. In April, Rogers will take on a new role as CEO of Orlando, Florida-based senior living nonprofit Westminster Communities of Florida. The organization has 22 senior living locations […]