This is part of your SHN+ subscription Spurred by steady occupancy gains and favorable supply and demographic trends, senior living operators nationwide agree that senior living demand will explode in the years to come — but capturing that demand is far from a sure thing. As the boomers loom large over senior living in 2023, […]
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This article is a part of your SHN+ membership Senior living sales leaders in 2023 are building on momentum gained in the second quarter of the year while also strategizing how to reach residents who are now choosier than only a few years ago. Part of the reason for that choosiness is that today’s senior […]
It was the middle of the night and Priority Life Care CEO Severine Petras couldn’t sleep. With a pandemic still fresh on her mind, she found herself in a deep-dive into her company’s social media presence. She would often notice an out-of-place detail, like a mask not being worn correctly or an awkward photobomb in […]
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