This story is part of your SHN+ subscription As senior living demand surges, operators are putting more time and resources into tours that wow older adults and their families. Senior living sales and marketing teams in 2025 are shifting away from cookie-cutter experiences and tailoring tours based on what they think their prospects want. Operators […]
In senior living, making a good first impression can make or break a sale. But it’s an opportunity that only comes once. Sales leaders with operators including Watercrest Senior Living, Harbor Retirement Associates and Solinity know that fact all too well, which is why they prioritize tours and first meetings that get prospects to move […]
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In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: In Progress Watercrest Senior Living continues construction in Virginia Watercrest Senior Living, along with Harbert Seniors […]
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Watercrest Senior Living Group plans Virginia development Watercrest Senior Living Group recently announced its latest […]
Transactions United Properties Rebrands, Moves Two Communities United Properties announed that two of its communities currently managed by Watercrest will shift to Ebenezer Management Services and that they will be rebranded as part of the change. The communities are located in Naples, Florida and Sarasota, Florida and will still be owned by United Properties. They […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Texas Senior Living Community Adds Solar Array Austin, Texas-based Freedom Solar announced a partnership with Westminster senior living community in Austin to install the […]
Focus Healthcare Partners is adding more independent living to its senior housing portfolio. The Chicago-based health care real estate investor acquired four independent living communities in the metro Atlanta market, totaling 559 units, for $164.5 million. The communities are operated by Edmond, Oklahoma-based owner and provider, Mansions Senior Living. Focus purchased the portfolio through its […]
Rethinking resident engagement in senior living is a hot button topic during Covid-19. A lack of interaction in communities under lockdowns can lead to isolation, which can result in worse health outcomes for residents. But rethinking engagement in the Covid-19 era extends beyond resident wellness. Everyone in a resident’s orbit – families, frontline workers and […]
Marc Vorkapich was volunteering in residential care in 1991, when an older woman he “adored” told him: “All of my life I have been the life of the party, here I am invisible.” “My heart was broken,” Vorkapich says. “During the following weeks, declining health quieted her voice and, for a moment, my own.” But […]
