5 Ways Senior Living May Reach the Middle Market

While it’s clear the senior living industry must cater to the growing middle market of older adults over the next decade, what isn’t clear is how exactly that will occur. There are fresh ideas percolating, though. That was made evident during a “hackathon” at the National Investment Center for Seniors Housing & Care (NIC) fall […]

3 Ways to Build Intergenerational Senior Living through Affinity Groups

Six trends are rocking intergenerational senior living, changing how operators deliver a lifestyle that is growing each day in popularity and product type. Last week, we looked at five of those trends, each of which are explored in deeper detail in the new Senior Housing News report, “The New Opportunity in Intergenerational Senior Living.” The […]

Monday Jump-Start: Brookdale Sale Rumors Continue

Senior living communities across the country celebrated Mother’s Day on Sunday, with teas, fundraisers, and even more creative events. This year, Mother’s Day came after a big news week for the industry, led by a $7.4 billion merger. Also making headlines, Brookdale Senior Living (NYSE: BKD) had its best quarter in a while from an […]

Top Providers Reveal New Ways to Recruit Senior Living Talent

In an industry that is rapidly evolving and expanding, leading senior housing providers are looking outside traditional avenues of recruitment to obtain the greatest and brightest candidates to fill key activity program and management roles. “There is a weakness in our industry of organizations growing from within only,” says Cindy Smith, corporate vice president of human […]